Hark! The Herald! (Adriana Cohen Plugola Edition)

May 4, 2015

From our Walt Whitman desk

You have to hand it to the Boston Herald: The selfie local tabloid finds endless ways to celebrate itself in its purported news pages.

Exhibit Umpteen, from today’s edition:

Dress 
rehearsal

Talbots, Adriana Cohen help 
unemployed women find Success

Fashion is all about looking good. Who knew it can be used to do good, too?Adriana Cohen in a spring dress from Talbots/photo courtesy Talbots

Starting today, I’m going to be wearing stunning spring ensembles provided by Hingham-based retailer Talbots on my Boston Herald Radio show, “Boston Herald Drive.”

Each day, a new outfit, and you can view every one right on the Herald’s homepage. And after I’ve worn these fabulous dresses, jewelry and accessories generously donated by Talbots, I’ll be giving them to Dress for Success in Boston.

 

Put aside for a moment the whole concept of showcasing “stunning spring ensembles” on radio. And ignore the factory-installed bromides such as “There’s no doubt that the fastest way out of poverty is a good paying job. It’s the surest path to prosperity and achieving the American Dream.” (Ya think?)

Why the hell is this occupying a full news page in the flouncy local tabloid?

(To be sure graf goes here)

To be sure, this is a good cause and all involved should be applauded.

In a house ad.

Not in a bylined piece by (God help us all) a newspaper columnist.

Not to get technical about it.


Hark! The Herald! (Flack Scratch You Back Edition)

April 23, 2015

From our Walt Whitman desk

For years, the hardreading staff has noted in awe the ability of the Boston Herald to celebrate itself and sing itself in the paper’s purported news pages.

But Wednesday’s edition of the selfie local tabloid might represent its greatest achievement yet: An interview with the Herald’s editor by the Herald’s favorite flack.

To half-wit:

This purported column by barely read Talkers magazine publisher Michael Harrison about barely heard Boston Herald Radio.

Forward-looking Herald charting a new course

Boston Herald Editor-in-Chief Joe Sciacca is a newspaperman with truth in his heart, ink in his blood and digital Screen Shot 2015-04-23 at 12.40.50 AMvibrations in his brain.

Along with a multigenerational team of information practitioners, Sciacca has transformed what was purely a print publication into a multimedia news organization that spawned its own online radio station.

 

Seriously? Truth in his heart? Multimedia news organization?

Think the up to 17 Boston Herald Radio listeners know that?

You do the math.


Nonsensical Quote o’ the Day (Joe K 3.0 Edition)

April 3, 2015

Well Massachusetts Rep. Joseph P. Kennedy III (D-Ginger) went on Boston Herald Radio the other day and up to 17 listeners heard him say this in response to the question, “Any advice for the Democratic candidates for president?”

I think that whoever our candidate is — and any candidate for the Democratic nomination — has to go out there and make a concerted effort to appeal to voters across the spectrum.

 

Ya think?

The Kennedy clan has a tradition of saying things that are either a) innocuous or b) indecipherable.

Joe K 3.0 has not fallen far from the tree.


Boston Herald Radio All Pimped Out to Advertisers

February 20, 2015

As the hardreading staff noted several months ago, the Boston Herald is not exactly covert in its catering to the few advertisers it manages to attract.

The Herald Runs on Dunkin’

As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.

Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.

 

screen-shot-2014-09-29-at-12-08-46-pm

 

Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left:

Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.

 

Now comes this piece from the Nieman Journalism Lab’s Joseph Lichterman about local newspapers that hope online radio can become significant revenue generators. Along the way, Lichterman nails the coffin shut on the thirsty local tabloid’s unabashed willingness to pimp out any part of its editorial content to advertisers.

Advertising has also been slow for Boston Herald Radio, but the station has been able to introduce new forms of advertising by integrating advertisers into segments of its shows. Last fall, a marketing manager for Dunkin’ Donuts appeared on the Herald’s morning show to promote Dunkin’s new dark roast coffee.

“Sales love it, we love it in programming, and the clients love it,” said Herald Radio executive producer Tom Shattuck.

 

The first and third of those make perfect sense. But . . . we love it in programming?

That’s just sad.


Hark! The Herald! (Radio Daze Edition)

January 4, 2015

The flighty local tabloid is once again rearranging the deck chairs on Boston Herald Radio, an exercise it devotes all of page 4 to trumpeting today.

Herald flips the radio dial

Morning ‘Drive’ time talk will never be the same again

STON6531.JPG

At 7 a.m. tomorrow, “Boston Herald Drive” hits the air on WMEX 1510 AM, bringing local morning news and talk to radio for the first time in years.

Hosts Adriana Cohen and Tom Shattuck, backed up by the Herald newsroom, will cover all the breaking news of the day ­— and provide instant analysis and interviews.

 

Good for you guys. But here’s the part where the Herald drives off the rhetorical cliff:

“We’ve always been straight with our audience,” said Shattuck, executive producer of Boston Herald Radio. “This is the city of Jerry Williams, Gene Burns and David Brudnoy. We are lucky enough now to have an opportunity to be custodians of those same airwaves and we will do it humbly, tirelessly and with the utmost respect for the listener.”

 

C’mon, Heraldniks. Williams, Burns and Brudnoy? Seriously? They were real forces in the life of the city, the politics of the city, the image of the city. Boston Herald Radio is like someone’s hobby. Get a grip.


Hark! The Herald! (Charlie Baker’s House! Edition)

November 7, 2014

The Boston Herald has its promo mojo working overtime today.

From Joe Battenfeld’s piece:

National office for Charlie Baker? Nope, and you can believe it

Sick of governors with a flair for fancy speeches and a nose for the national
stage?

Massachusetts, here comes your man.

“Not to worry,” Gov.-elect Charlie Baker said in a Boston Herald interview. “I will not be a governor who gets involved in national politics.”

Sure, you’ve heard that one before. Michael Dukakis. Bill Weld. Mitt Romney. Deval Patrick. They all said they just wanted to be a great governor — right before they booked flights to Iowa.

But with Baker, he probably means it.

 

Accent on “probably.”

And accent on “Boston Herald interview,” as if the flirty local tabloid was the only girl Baker danced with yesterday. (His spotlight dance with the Boston Globe is here. In that interview – in his home – he also “expressed little desire to get involved in national Republican politics.”)

Just so you don’t forget, the Herald photo captions also tell the tale.

 

Screen Shot 2014-11-07 at 11.35.44 AM

 

Screen Shot 2014-11-07 at 11.36.37 AM

 

And, even better than the Heraldniks going to Charlie’s house, he went to their house this morning.

 

Screen Shot 2014-11-07 at 11.36.10 AM

 

Isn’t that special?


The Herald Runs on Dunkin’

September 29, 2014

As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.

Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.

 

Screen Shot 2014-09-29 at 12.08.46 PM

 

Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left.

Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.

 

You gotta hear this segment to believe it. Those Heraldniks sure can take the r out of radio.


Ads ‘n’ Ends From the Sunday Dailies

September 1, 2014

Lots of adtivity in the Boston dailies yesterday, in spite of Labor Day weekend.

From our Why Does Shaw’s Hate the Boston Herald desk

Throughout the Demoulas Slapfight/Market Basket Rumpus, the other New England supermarket chains have been wisely buckraking in silence, letting their cash registers do the talking for them.

But now that Artie T. is back in the saddle, it’s time for rival chains to consolidate their ill-gotten gains.

Thus, the Boston Sunday Globe, Page 3.

 

Screen Shot 2014-09-01 at 12.18.32 AM

 

Buy-our-nuts grafs:

 

Screen Shot 2014-09-01 at 12.19.51 AM

 

Oh, nuts! postscript: The Shaw’s ad did not run in the Sunday Boston Herald. Big surprise.

 

From our Hey, Just Set Your Money on Fire desk

Yesterday’s Globe also featured this ad:

 

 

Screen Shot 2014-09-01 at 12.21.08 AM

 

Question #1: Who even knew there was a Democratic primary race in the Massachusetts 5th Congressional district?

(Answer: Katherine Clark and Dr. Sheldon Schwartz.)

Question #2: Who actually saw this ad, besides the hardreading staff?

(Answer: Katherine Clark and Dr. Sheldon Schwartz.)

Next question . . .

 

From our Does Anyone at the Herald Talk to Each Other? desk

So the hardreading staff betook ourselves to the porch yesterday morning (as is our wont of a Sunday) to read the feisty local tabloid, and here’s what we saw on Page 8.

 

Screen Shot 2014-09-01 at 12.15.35 AM

 

Then here’s what we saw in the Sports section.

 

Screen Shot 2014-09-01 at 12.17.28 AM

 

Hey, Heraldniks – we’ve talked about this before. Do you know what you’re webcasting or not? ‘Cause no one else does either.


Hark! The Herald! (Democratic Guv Debate)

August 25, 2014

From our Walt Whitman desk

So. Is the Massachusetts Democratic gubernatorial primary primarily – inexorably – changed now that the candidates have had their debate on Boston Herald Radio?

‘Cause that’s what today’s feisty local tabloid promised.

Start, as  always, with Page On, the top half of which touts the Big Bakeoff.

 

Screen Shot 2014-08-25 at 12.44.18 PM

 

Inside, the Herald has two pages of new/hype in anticipation of the main event.

 

Screen Shot 2014-08-25 at 12.44.44 PM

 

Tale of the tape:

 

Screen Shot 2014-08-25 at 12.45.56 PM

 

And just in case you haven’t grasped the transformative power of a debate on Internet radio, the Herald scribes all strike the same chord in their ledes.

Jaclyn Cashman:

Leave your talking points at the door. Save your stump speeches for the campaign trail. At today’s Boston Herald Radio debate, we’re aiming for a free-flowing conversation where we’ll learn more about the three candidates facing off in the Democratic gubernatorial primary.

 

Joe Battenfeld:

It’s a long shot, but there’s still a way for Attorney General Martha Coakley to lose the Democratic gubernatorial nomination, and it would have to start at today’s Boston Herald Radio debate.

Coakley’s campaign is showing signs of cracking. Democratic party leaders are getting worried it will be 2010 all over again.

 

John Nucci:

Believe it or not, the primary election is just over two weeks away, and Democrats face a critical choice on who will represent their party in November. The timing of today’s Democratic gubernatorial debate on Boston Herald Radio makes it pivotal, and likely to set the tone for the closing days.

 

As of 1 pm – the debate’s over, the poll numbers are out – here’s the only coverage the hardsearching staff could find: A Boston Globe online recap.

In bitter debate, Democratic gubernatorial candidates take aim at each other, Baker

In the most bitter debate of Democratic gubernatorial race so far, Treasurer Steven Grossman sharply questioned the judgment of frontrunner Martha Coakley, painting her a protector of the Beacon Hill establishment, as former Medicare and Medicaid chief Don Berwick attacked his two rivals for their support of casino gambling in the state and their years-long embrace of “politics as usual.”

Coakley, the attorney general, defended herself, offered a few hits on Grossman, but also aimed some fire at Republican Charlie Baker, who is expected to be his party’s gubernatorial nominee.

Just over two weeks before the Sept. 9 state primary, the three Democratic candidates vying for their party’s nod upped their rhetoric against each other right from the beginning of an hour-long Boston Herald Radio debate at the newspaper’s Seaport headquarters.

 

Oh, wait – here’s the Herald recap:

Coakley, Grossman and Berwick let loose on Herald Radio debate

cpdcandidates

The debate between the Democratic candidates for governor kicked off in high gear today as Treasurer Steve Grossman went on the attack over Attorney General Martha Coakley’s $100,000 settlement with a lobbying group.

“It’s the worst form of judgment,” said Grossman, who slammed what he called the go-easy environment on Beacon Hill.

 

Not so easy-going off Beacon Hill though.

The Herald knows it’s not who listened to the web stream of the debate that will determine its impact. It’s the play the debate gets in the rest of the news media that counts.

Stay tuned.

 


Radio Daze: Herald Doesn’t Know Own Program Schedule

August 21, 2014

From our False Start desk

Great news for the up to several people who listen to Boston Herald Radio!

New programming!

Today’s Herald, page two:

 

Screen Shot 2014-08-21 at 12.06.54 PM

 

The lede about “The Lede.”

 

Screen Shot 2014-08-21 at 12.08.14 PM

 

But wait – here’s the promo for BHR on page 14:

 

Screen Shot 2014-08-21 at 12.08.48 PM

 

See – no “Lede.”

To make matters even more confusing, the BHR website has “The Lede” at 8 am, not 9.

 

Screen Shot 2014-08-21 at 11.59.32 AM

 

Beyond that, how many shows can they run at noon?

 

Screen Shot 2014-08-21 at 11.59.59 AM

 

C’mon, Heraldniks – we know you’re giddy with delight over all the new programs, but sober up, wouldya? Up to several people are counting on you.