Citgo Strong? More Globe Ads to Save Landmark Sign

April 28, 2016

When we last left the Saga of the Citgo Sign, the company had run these two ads in Sunday’s Boston Globe.

 

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We thought the ads were interesting in light of the uncertain fate of the landmark Citgo sign, and we said we’d look into them further.

But splendid reader Greg Turner beat us to the punch.

Your blog post about the Citgo sign just caught my eye; I’m a BU grad and big fan of the landmark. I clicked around the web and it would appear that Citgo itself is behind the Globe ads.

The hashtag you highlighted matches up with this web page – http://www.bostoncitgosign.com/ – which has the same “Boston’s Sign logo” and the photos that are used in the ad. For example: This one and this one are in both places.

The ad campaign is obviously keeping the “petroleum corporation” part of Citgo in the background!

 

Well, that got us to contact Citgo’s public affairs manager Fernando Garay yesterday and he said he’d be glad to answer a few questions so we sent him this:

Thanks for getting back to [us] so quickly, Mr. Garay.

A few questions:

Are the Boston Globe ads indeed tied to the uncertain future of the Citgo sign?

What kind of response did you get to the ads?

Have you run ads in other media outlets? Did you consider running these two in the Boston Herald?

Do you have plans to run ads in the future or expand your social media efforts beyond #CITGOsign on Twitter?

Thank you [and etc.].

 

A day later, no word yet from Mr. Garay. But the ads did run again in today’s Globe (and not – again – in the Boston Herald).

 

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Signing off, for now . . .

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SaveTheFood Campaign Leaves Boston Herald Hungry

April 26, 2016

From our Local Dailies DisADvantage desk

The Natural Resources Defense Council and the Ad Council have teamed up to run an ad campaign with the theme Save the Food, urging people to reduce food waste.

Here’s the eighth-page ad that ran in yesterday’s Boston Globe Metro section.

 

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Today, the campaign moved up to the A section of the Globe.

 

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On its website, the Ad Council elaborates:

While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States goes to waste, translating to $162 billion lost and wasted water, energy, fertilizers, cropland, and production costs.

In addition to wasting precious resources, nearly all of the food waste ends up in landfills where it decomposes and releases methane, a form of climate pollution that is up to 86 times more potent than carbon dioxide. In fact, food is the single largest contributor to U.S. landfills today. All of this while one in seven Americans do not have a steady supply of food to their tables.

Consumers are responsible for more wasted food than farmers, grocery stores, restaurants, or any other part of the food supply chain . . .

 

Speaking of waste, the headscratching staff wonders why the Ad Council isn’t also running its ads in the Boston Herald. We’re contacting the group to ask just that, and as always, we’ll keep you posted.

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General Electric Turns Lights Out on Boston Herald

April 4, 2016

From our Local Dailies DisADvantage desk

The much-heralded arrival of GE headquarters in Boston has been all about the money, and today’s headlines are no different. From the Boston Business Journal:

GE to donate tens of millions to Boston schools, health care centers

 

General Electric committed Monday to donating $50 million over the next five years to Boston public schools, workforce training programs and local health care centers, ahead of an event this afternoon with politicians and business leaders welcoming the global conglomerate to the city. general-electric-energy-01*750xx3667-2063-0-215

The company’s foundation (NYSE: GE) will give $25 million to Boston Public Schools for computer science courses, classes to prepare students to enter college and the workforce, and the creation of a program called GE Brilliant Career Labs that gives students access to manufacturing technology and software.

Another $15 million will go toward training workers at 22 community health centers around Greater Boston in the areas of technology, leadership and specialty care, while GE will reserve $10 million for programs for “diverse students,” including training and externships for students in Lynn, Fall River and other cities and towns outside of the Boston metro area.

 

Not to mention tens of thousands of dollars for this full-page ad in today’s edition of the Boston Globe.

 

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The small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?

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Red Sox Don’t Appreciate Boston Herald Readers

September 20, 2015

As the Carmine Hose continue their pitched battle with Tampa Bay for fourth place in the American League East, the team has launched Fan Appreciation Week for the season’s final seven games.

(Fan Appreciation, of course, means We Appreciate Any Fannies We Can Put in Fenway.)

So the Red Sox ran this ad in today’s Boston Globe:

 

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First off, 1 final homestand? Is David Ortiz retiring? Or going elsewhere? Cause he sure doesn’t sound like it in this Peter Abraham wrap of yesterday’s dramatic win over the Blue Jays.

At 39, Ortiz is watching these final weeks of the season like a scout, hoping to see players who can form the core of a contending team before he retires.

 

Is the team trying to tell Ortiz something with this ad?

Regardless, the season’s final week, for those of you keeping score at home.

 

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That’s a lot of appreciating, eh?

Then again, they probably don’t appreciate it at the Boston Herald, which once again struck out in the advertising department.

Bobblehead Fever Grips Hub!

Just not at the thirsty local tabloid.

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Legal Tender, Old Bean

September 8, 2015

From our Local Dailies DisADvantage desk

Pity the poor Boston Herald, passed over once again by the full-page-ad set.

From today’s Boston Globe, page 5:

 

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Sad news for the family and friends of Leon A. Gorman, who died last week.

And non-business as usual for the thirsty local tabloid.

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Milan Lucic Slashes Boston Herald!

July 10, 2015

From our Local Dailies DisADvantage desk

Departing Boston Bruins bruiser Milan Lucic sent a farewell note to Hub hockey fans in today’s Boston Globe.

 

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The Bruins traded Lucic to the Los Angeles Kings last month for backup goaltender Martin Jones, defensive prospect Colin Miller, and the 13th pick in the 2015 draft. According to this piece by Sebastian Noren of Today’s Slapshot, the Kings have big plans for Lucic.

From all the talk that we’ve heard and read since the trade took place, Lucic will join Anze Kopitar and Marian Gaborik on the top line for the Kings. Having a wrecking ball like Lucic (that also has a knack for scoring goals) next to a playmaker of Kopitar’s caliber and a sniper like Gaborik could be a recipe for success.

 

In his Globe ad, Lucic thanked multiple people for his success here.

 

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But apparently the people of Boston don’t include the Herald’s readers. No ad for the thirsty local tabloid. Again.

It’s tough playing the game shorthanded this much, yeah?

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