The Boston Herald launched its new Garage Broadband Radio station yesterday, which the dicey local tabloid’s Monday edition trumpeted in a full-page newsvertisement.
(The hardreading staff is thisclose to starting a Boston Herald Little Green Numbers Facebook group).
You can access BHR here.
But we don’t necessarily recommend it.
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Posted by Campaign Outsider
From our Walt Whitman desk
It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal.
For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la this from today’s page two:
Now the Herald has gone all Mickey Rooney over Internet radio.
(Hey, kids! Let’s put on a radio station! We can use Pat Purcell’s garage!)
That, of course, calls for all the newsvertising that fits, which up to this point has involved half of Page One. But apparently that’s not enough, because today the dicey local tabloid gives it two-thirds.
Plus, it goes without saying, the obligatory inside spread:
(Come to think of it, if it goes without saying, why do we still say it? And don’t you come to think of everything you write or say? Who comes up with this stuff?)
Sorry – we’re back now.
Hard to say what’s most striking about today’s hoopla, but that “state-of-the-art” claim is a good place to start. As the redoubtable David Bernstein tweeted:
Oh – and P.S.:
As for the rest of today’s spread, it’s just one big advertisement in news drag.
You’d think real journalists would be embarrassed to stoop to this.
Then again, it is the Herald.
1 Comment | Uncategorized | Tagged: Boston Herald, Boston Herald Radio, David S. Bernstein, Internet radio, Mickey Rooney, newsvertising, Press Party, Walt Whitman, Wayne's World webcast | Permalink
Posted by Campaign Outsider
Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One.
Then there’s the mandatory two-page spread inside.
Our choice for Plug o’ the Day is this beauty:
That would be the same Suffolk University that’s in bed with the Herald in producing both their weekly Press Party webcast and their Inside the Race for Mayor coverage. As the hardreading staff has previously noted, this creates a glaring conflict of interest for the Herald regarding a major academic institution in Boston, which apparently bothers the feisty local tabloid not at all.
Crosstown, the Boston Globe has decided to jump into the pool with this ad for its RadioBDC webstream.
No doubt the two digital ventures will be at it hammer and tongue for the foreseeable future.
1 Comment | Uncategorized | Tagged: Boston Herald, Boston Herald Radio, Bston Globe, Inside the Race for Mayor, Internet radio, James McCarthy, Jen Royle, Jon Meterparel, newsvertising, Press Party, RadioBDC, Suffolk University | Permalink
Posted by Campaign Outsider
From our Walt Whitman desk
Hey, kids! Mark your calendars! It’s Day Two of the Great Herald Radio Countdown.
As the hardreading staff noted yesterday, the Boston Herald devoted two full pages of Monday’s edition to the gala announcement of an Internet radio stream that will debut next week. What we neglected to mention, however, was that one-half of Monday’s Page One was devoted to the glad tidings.
And they’re no less glad today.
Once again, the feisty local tabloid also devotes two full pages to promoting the new venture.
(The e in the Herald’s e-edition must stand for erratic, since those little green numbers pop up entirely at random.)
Anyway, here’s our choice for Plug o’ the Day:
No shit, Sherlock. The Herald just spent two pages of what they laughably call the newshole telling us exactly that.
P.S. Crosstown at the Boston Globe, the Names column has this plug for RadioBDC, the Globe’s Internet ghost of the nearly departed WFNX.
Be interesting to see if some news/talk shows start turning up on the indie rockstream.
3 Comments | Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Herald Radio, Frank Turner, Fred Smerlas, Herald Radio Countdown, Matt Basir, Names, RadioBDC, Walt Whitman, WFNX | Permalink
Posted by Campaign Outsider
From our Walt Whitman desk
Say, that’s some big news about the feisty local tabloid launching Boston Herald Radio, yeah?
All the details were, well, detailed in the Herald Radio Countdown that ran in Monday’s edition:
Herald internet radio to get Boston connected
The Herald is poised to take a dramatic step toward a richer experience for its online audience as it launches a new Internet radio station.
The countdown has begun for 6 a.m. next Monday, Aug. 5, when Boston Herald Radio goes live.
Veteran talk show host Jeff Katz will launch a morning drive news talk show that will lead into 12 hours of live broadcasting each weekday.
There will be four shows in all, including “Live from the Newsroom with Jeff Katz,” “Morning Meeting with Jaclyn Cashman and Hillary Chabot,” “The Michael Graham Show” and “Sports Town with Jon Meterparel and Jen Royle.”
In other words, the usual Herald suspects.
But let’s focus on the big picture:
Note especially the hostage-like statements from local politicians.
U.S. Rep. Joe Kennedy 3.0:
Gov. Deval Patrick:
Truly, the hardreading staff can’t wait for the August 5 debut.
3 Comments | Uncategorized | Tagged: Boston Herald, Boston Herald Radio, Deval Patrick, Hillary Chabot, Jaclyn Cashman, Jeff Katz, Jeff Magram, Jen Royle, Joe Kennedy 3.0, Joe Sciacca, Jon Meterparel, Michael Graham, Walt Whitman | Permalink
Posted by Campaign Outsider
It's Good to Live in a Two-Daily Town 