Boston Herald Joins Globe in Editorial Bake Sale

December 18, 2015

As the hardreading staff has noted in detail, the Boston Globe has of late been leasing out editorial content to paymates of various stripes, from Rockland Trust to Suffolk University to Steward Health Care System.

And now, not surprisingly, the stealthy local tabloid wants in on the auction – in this case via Boston Herald Radio, the streaming audio service that up to dozens of people listen to.

Today’s Herald, page 17:

 

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Upper right:

 

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The frosty (cashword) local tabloid has often run excerpts from BHR interviews alongside its daily promotional ad. But this is the first time the interview is “Sponsored Content” – that is to say, an ad itself.

We get it that newspapers have to come up with creative ways to generate revenue, which is one reason all this sponsored content is suddenly popping up.

We’re just wondering if there’s any bottom to that well.


Boston Globe Extends Editorial Bake Sale to Arts

December 14, 2015

As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.

Call the roll of recent acquisitions:

First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.

Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.

Representative sample from yesterday’s Business section:

 

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Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.

Now comes the Boston Globe Arts Auction.  First there was this tease on Page One of yesterday’s Arts section.

 

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Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.

 

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Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?

Then note this ad one page later.

 

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Do we see a pattern emerging here?

Better question: Is there any Boston Globe editorial content that’s not for sale?

Just wondering.


The Essential Difference Between the Boston Dailies

December 11, 2015

From our One Towne, Two Different Worlds desk

As the hardreading staff has (we trust) dutifully noted, the local dailies rarely see eye-to-eye on any particular story.

Yesterday was no exception.

But it was particularly illuminating. And it all revolved around fan safety at Fenway Park, where most fans go to 1) see a Red Sox victory, and 2) avoid any major head injuries.

Boston Globe Page One:

SAFE AT HOME

Sox to heed MLB’s recommendation for additional protective netting

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NASHVILLE — Major League Baseball on Wednesday took steps to protect those fans who want to sit close to the action, recommending that all teams extend protective netting between the dugouts for any field-level seats within 70 feet of home plate.

The Red Sox immediately announced they would comply and are making plans to extend the netting behind home plate to the dugouts. Team president Sam Kennedy said the Sox are evaluating what the size and type of the netting will be.

 

The Globe piece also included this helpful graphic about fans injured in Major League ballparks each year:

 

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To illustrate one example, the stately local broadsheet mentioned this in paragraph 11:

On July 10, a woman sitting [near the edge of the backstop screen] was hit in the forehead by a foul ball. Stephanie Wapenski, 36, of Branford, Conn., required more than 40 stitches.

 

Crosstown at the Boston Herald, Stephanie Wapenski was no footnote – she was the hitchy local tabloid’s Cover Girl.

 

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From the estimable Peter Gelzinis:

Field of Dreams: Fan Nets Fairy Tale Fenway Ending

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Even if the Red Sox didn’t plan to extend the protective netting along the first- and third-base lines, Stephanie Wapenski had no intention of staying away from the ballpark she loves. And now, in a fairy-tale ending to her hard luck story, she’s going back for love.

Wapenski was six rows up from the third-base line, watching the Sox play the Yankees last July. She recalled telling her fiance, Matt Fraenza, “We’re going to catch a ball tonight.”

What this Connecticut woman wound up catching on that night was a 100 mph line-drive foul from Yankees shortstop Didi Gregorius that ricocheted off her forehead and landed in short left field.

 

But then . . .

“When the Red Sox asked what they could do for us,” Stephanie recalled, “we mentioned that we weren’t interested in pursuing any legal action. We told them we were rabid baseball fans who would love to be married at Fenway.”

The Red Sox didn’t need to be asked twice. They waived the $10,000 fee other couples, who have not been beaned by a line drive, must pay to be married on the field.

 

Excellent!

And an excellent example of the gap between the rational local broadsheet and the emotional local tabloid.

So we say . . . long live Two-Daily Towns!

Or at least what’s left of them.


Mass. Mayors Put Boston Herald at DisADvantage

December 10, 2015

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

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Copy close-up:

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Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.


Boston Globe Lends Capital to Suffolk University

December 4, 2015

It wasn’t that long ago that the Boston Herald served as a sort of satellite campus for Suffolk University, teaming up on everything from polling to webcasts to editorial content.

But now Day Hop U has transferred out of the flunky local tabloid and enrolled in the Boston Globe’s Capital section.

Page One of today’s $tately local broadsheet (see bottom).

 

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And Page One of the Capital section (see top and bottom).

 

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Inside, readers get a fuller picture of the Globe/Suffolk collaboration, especially the Suffolk Solutions – what to call it? – marketing initiative that also include Globe reporter Joshua Miller’s Political Happy Hour (which now features a Suffolk University logo). The ad on page 3:

 

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For the body copy-impaired:

 

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If you go to the Suffolk Solutions site embedded in BostonGlobe.com, you find this “Sponsored” home page:

 

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And here’s the video, which features Rachel Cobb, associate professor and chair of Suffolk University’s Department of Government, who’s also featured in the print ad.

 

 

Don’t be surprised if Dr. Cobb also finds her way into some of the Globe’s editorial coverage of local politics.

The Suffolk alliance is the second of these sponsorships the Globe has recently unveiled (the hardreading staff noted this one with Rockland Trust in the Business section last month).

But – wait – there’s yet a third, comfortably nestled in the Globe’s front-page News in brief column:

 

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Yes, apparently the $tately local broadsheet has also auctioned off James Pindell’s Ground Game vertical covering the presidential primaries. The highest bidder? Steward Health Care System.

 

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We look forward to further leasing out of the Boston Globe’s editorial content. Your suggestions go here . . .


Now the Spotlight Has Turned On ‘Spotlight’

November 23, 2015

It was bound to happen: First,there was the tremendous acclaim for Spotlight, the film about the Boston Globe’s dogged pursuit of pedophile priests and the Boston archdiocese that sheltered and enabled them.

Now come the complaints.

It started, to the best of our knowledge, with attorney Eric MacLeish in the November 10 Boston Globe Names column.

MacLeish objects to and lauds ‘Spotlight’

The news has been nearly all good for “Spotlight,” director Tom McCarthy’s movie about the Boston Globe investigation that revealed systemic coverup and sexual abuse of children by priests in the Boston Archdiocese. The film, which opened in Boston, New York, and Los Angeles on Friday, is getting rave reviews and is considered a front-runner 04182010_11macleish-7569377to win the Oscar for best picture. But not everyone thinks the movie gets the story right.

Boston attorney Eric MacLeish, who in the early 1990s represented hundreds of victims of sexual abuse by priests, objects to his portrayal in “Spotlight.” In a lengthy Facebook post, MacLeish, played by actor Billy Crudup in the movie, encourages people to see “Spotlight” but adds that “events involving my character are not only inaccurate but the opposite of what occurred.”

 

Namesnik Mark Shanahan adds, “Curiously, MacLeish hasn’t seen the movie and on Sunday told Walter Robinson, former editor of the Globe’s Spotlight team, that he doesn’t plan to see it any time soon.” MacLeish subsequently did some moonwalking on the subject, texting to the Globe that “[m]y character is inaccurately portrayed but the film is too important and too good to let this be a distraction.”

But the distractions keep coming. The redoubtable Kevin Cullen added Boston College spokesman Jack Dunn to the list of the disgruntled in his Globe column yesterday.

When truth ends up on editing room floor

“Spotlight,” the movie about The Boston Globe’s Pulitzer Prize-winning investigation of the coverup of sexual abuse by Roman Catholic priests, had its general release on Friday and film critics agree: “Spotlight” is one of the best movies of the year.1000_jack_dunn

Jack Dunn had a different reaction. After seeing the film at the Loews theater across from Boston Common, he stepped onto the sidewalk and threw up.

The movie sickened him because he is portrayed as someone who minimized the suffering of those who were sexually abused, as someone who tried to steer Globe reporters away from the story, as someone invested in the coverup.

 

Dunn is a BC High graduate and a member of the school’s board of trustees. He told Cullen, “The things they have me saying in the movie, I never said . . . But worse is the way they have me saying those things, like I didn’t care about the victims, that I tried to make the story go away. The dialogue assigned to me is completely fabricated and represents the opposite of who I am and what I did on behalf of victims. It makes me look callous and indifferent.”

And not just him, Cullen adds:

Dunn isn’t the only real person portrayed in the film who has a beef with McCarthy. Steve Kurkjian, a legendary Globe reporter, is portrayed as a curmudgeon who was dismissive of the importance of the story. That couldn’t be further from the truth . . .

 

So that’s three now.

As night follows day, the Boston Herald picked up the story and added a fourth name to the list today.

‘Spotlight’ injustices claimed

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Four people who played real-life roles in the uncovering of the Boston clergy sex-abuse scandal say the new film “Spotlight” has put false words in their mouths — and some are demanding apologies and cuts in the movie that showcases the Boston Globe’s reporting.

Boston College public affairs director Jack Dunn, former Globe reporter Stephen Kurkjian, former Globe publisher Richard Gilman, and victim lawyer Eric MacLeish all say their actions were misrepresented in a way that casts them in a negative light, apparently in an effort to add drama to the film.

 

The Gilman piece – about fact vs. fiction in the movie – appeared in the Arizona Daily Star a few days ago.

Quite intentionally there was no internal discussion whatsoever of potential [business]consequences.

So it is to my extreme dismay that I’m shown on the screen giving voice to one such business concern — exactly the type of thing I had purposely avoided in the few interactions about the investigation. The only true aspect of that brief scene in my office is the outcome: We would challenge the Church in court.

 

Funny, “Spotlight” is being challenged in court, too. As Cullen noted yesterday, “[Jack Dunn’s] lawyer sent a letter to the filmmakers, demanding that the offending scene be deleted from the movie . . .”

We’ve got plenty of eight-to-five says that never happens.


Boston Herald Keeps Driving Grand Prix Crash Car

November 7, 2015

Give Joe Battenfeld and the racy local tabloid their due: They’re not downshifting their efforts to total the proposed Grand Prix of Boston, maybe the second-worst idea Mayor Marty Walsh has had in office. (Store 2024 – c’mon down!)

Today’s Boston Herald, Page One  (Inexplicable Little Green Numbers Galore!).

 

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Battenfeld’s piece (with Chris Cassidy):

Life in the IndyCar fast lane

Docs show target audience young, rich

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Massive luxury skyboxes and beer gardens will loom large over the proposed 2.2-mile Boston IndyCar race course in the Seaport District that could jam traffic and require more permits for the Labor Day weekend spectacle, new documents show.

A 47-page “Stakeholders Info Deck” from the Grand Prix of Boston, obtained by the Herald, is targeting young, smartphone-wielding, rich professionals.

 

Not, we might add, the Boston Herald readership. The young, smartphone-wielding, rich professionals do, however, read the Boston Globe, which is still drafting in second place.

 

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And round and round we go.


Boston Herald Drives IndyCar Coverage

November 2, 2015

The Not-So-Grand Prix of Boston keeps sputtering along, and it’s the racy local tabloid that’s serving as the pit crew.

Today’s Boston Herald, Page One.

 

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Page 2:

Mayor gives ultimatum to IndyCar

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Mayor Martin J. Walsh is demanding IndyCar promoters get their act together, issuing an ultimatum to “finalize” deals with state agencies soon, in a major toughening of his stance on the planned Labor Day road race.

In an emailed letter obtained by the Herald, Walsh’s chief of operations, Patrick Brophy, gave IndyCar just 14 days to reach financial and other agreements with several agencies that control most of the planned course on the waterfront.

“It is expected that your team will finalize agreements with all interested parties within the next two (2) weeks,” Brophy said in an email Friday to Jim Freudenberg, chief commercial officer for the Grand Prix of Boston, local promoters for the race. “Please be advised that the Mayor grows increasingly concerned with the progress (or lack thereof) of those discussions.”

 

We’ll see if IndyCar can move that fast.

Meanwhile, the Boston Globe has stalled out on the story.

(Your eat-their-dust punchline goes here.)


Stop the Presses! Herald Promotes Crosstown Rival!!

October 30, 2015

Even in the cutthroat world of daily newspapers, every now and then the mouse does a mitzvah for the lion.

 

 

So it was with the Boston Herald yesterday (tip o’ the pixel to the Missus).

 

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Wait, what?

The feisty local tabloid is actually promoting the Boston Globe’s marquee moment?

Alert the media!


Boston Dailies Double-Teamster Attorney-Fee Story

October 24, 2015

From our Mish-Math desk

On the face of it, one of the local dailies has trouble with numbers today.

Boston Globe:

City to pay lawyer in Teamsters’ case $625 an hour

The defense attorney hired by Mayor Martin J. Walsh to represent his administration in a federal investigation of a union’s alleged extortion scheme will be paid $625 an hour, according to a contract released Friday.

That rate is nearly three times what the city usually pays outside lawyers.

 

Boston Herald:

Lawyers in Teamster probe to get $910 an hour

The private legal team hired by Mayor Martin J. Walsh to investigate City Hall in the wake of the federal Teamsters extortion probe will be paid $910 an hour, according to the contract.

 

So what doesn’t add up here? Actually, it’s what does add up that accounts for the discrepancy. From the feisty local tabloid:

Attorney Brian T. Kelly, a former federal prosecutor who helped convict mobster James “Whitey” Bulger, will be paid $625 an hour while his associate will earn $285 an hour, a copy of the contract obtained by the Herald states.

 

That’s the second graf in the Herald. The Globe mentions it in the ninth.  But the stately local broadsheet has info on other costly city contracts, so let’s call it a draw.