April 10, 2016
Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.

You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.
Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:

Note the Total Paid Distribution: 60,212. And that was on a Friday.
So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.
But apparently NESN has all the viewers it needs.
So nothing for the thirsty local tabloid.
That’s just sad, with a capital A-D.
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Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, flimsy local tabloid, Home Opener, NESN, Sunday circulation, thirsty local tabloid, weekday circulation |
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March 1, 2016
Sorry, Boston Red Sox fans: Your young hurler Henry Owens is the most ridiculous-looking player in organized baseball.
(Full disclosure: The hardreading staff has been a Made Yankee Fan in Boston for – yikes! – 42 years.)
Regardless . . .
Exhibit A from Friday’s Boston Globe:

And Exhibit B from yesterday’s Boston Herald back page:

Really, Henry: Pay a visit to Salon Luiz, eh?
Ask for Stephen.
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Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, Henry Owens, Made Yankee Fan in Boston, Salon Luiz |
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September 20, 2015
As the Carmine Hose continue their pitched battle with Tampa Bay for fourth place in the American League East, the team has launched Fan Appreciation Week for the season’s final seven games.
(Fan Appreciation, of course, means We Appreciate Any Fannies We Can Put in Fenway.)
So the Red Sox ran this ad in today’s Boston Globe:

First off, 1 final homestand? Is David Ortiz retiring? Or going elsewhere? Cause he sure doesn’t sound like it in this Peter Abraham wrap of yesterday’s dramatic win over the Blue Jays.
At 39, Ortiz is watching these final weeks of the season like a scout, hoping to see players who can form the core of a contending team before he retires.
Is the team trying to tell Ortiz something with this ad?
Regardless, the season’s final week, for those of you keeping score at home.

That’s a lot of appreciating, eh?
Then again, they probably don’t appreciate it at the Boston Herald, which once again struck out in the advertising department.
Bobblehead Fever Grips Hub!
Just not at the thirsty local tabloid.
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Uncategorized | Tagged: American League East, Boston Globe, Boston Herald, Boston Red Sox, David Ortiz, Fan Appreciation Week, Local Dailies DisADvantage, Peter Abraham, Tampa Bay, thirsty local tabloid |
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July 29, 2015
Wait – in the course of three days pitching great Pedro Martinez is inducted into the Hall of Fame and has his number retired by the Red Sox, and no one runs an ad in the local dailies congratulating him?
Boston Celtics stalwarts Paul Pierce and Kevin Garnett exited the local scene and they got tribute ads in both Boston dailies.

Hell, Mass General tops some tricked-up U.S. News & World Report hospital ranking and it gets a full-page kiss in the stately local broadsheet.

But Pedro Martinez joins the ranks of the immortals and . . . nothing?
Seriously?
Nothing from the Red Sox? The Globe? The Herald? The New York Mets? The Dominican Republic? Nothing from nobody?
That’s just wrong.
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Uncategorized | Tagged: Boston Celtics, Boston Globe, Boston Herald, Boston Red Sox, Dominican Republic, Hall of Fame, Kevin Garnett, Massachusetts General Hospital, New York Mets, Paul Pierce, Pedro Martinez, U.S. News & World Report |
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March 28, 2015
[Editor’s Note: We’ve been told by someone we respect that our previous headline (“More on Dan Shaughnessy’s Papi Smear”) was offensive, and so we have changed it. Your recriminations go here.]
Well this is an excellent rumpus Red Sox stalwart David Ortiz and the Boston Globe’s Dan Shaughnessy are having, no? In case you’ve been snowed under by more trivial matters, it started with this piece by Ortiz on Derek Jeter’s website The Players’ Tribune. Most notable, at least in local media terms, was this passage:
In 2013, I came off the DL and started hot. My first 20 games I was hitting like .400. And the reporter with the red jheri curl from The Boston Globe comes into the locker room says, “You’re from the Dominican. You’re older. You fit the profile of a steroid user. Don’t you think you’re a prime suspect?”
He’s saying this with a straight face. I had taken like 70 at-bats. Anybody can get hot and hit .400 with 70 at-bats. I was stunned.
I’m like, I’m Dominican? I fit the profile? Are you kidding me?
I wanted to kill this guy. But you can’t react. That’s what they want. They want you to get angry so they can bury you. So I just smiled at him and asked for his address.
“Why do you want my address?” he said.
“Because I just got tested two days ago.” I said. “I’ll mail you the f****ing results.”
(Shaughnessy dismantles Ortiz’ claims in his column today.)
But there’s also this sidebar, via FishbowlNY: “There’s an interesting collateral detail in Richard Sandomir’s NYT look at The Players’ Tribune’s rookie year. When March 26 essay ‘The Dirt‘ was added to the Derek Jeter portal by editor-at-large David Ortiz, it hit the Red Sox paper of record in the gut.”
From Sandomir’s piece:
Within a half-hour of Ortiz’s post being published on The Players’ Tribune on Thursday night, The Boston Globe rushed onto its website a similar article, the product of an interview Ortiz gave March 11 to one of its reporters, Bob Hohler. That piece had been held since last week so it could be the centerpiece of The Globe’s Major League Baseball preview April 5.
“When he filed it, we were wary,” said Joseph Sullivan, the Globe’s sports editor. “I worried about ESPN or Yahoo or The Boston Herald somehow doing a similar story. But I didn’t think about The Players’ Tribune.”
Sullivan added: “Last night was not a good night for me.”
Then again, this morning wasn’t so great for Ortiz.
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Uncategorized | Tagged: Bob Hohler, Boston Globe, Boston Red Sox, Dan Shaughnessy, David Ortiz, Derek Jeter, FishbowlNY, Joseph Sullivan, red jheri curl, The Dirt, The Players' Tribune |
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September 29, 2014
The hardreading staff was cruising through the Boston Globe Sports section this morning and amid the final final farewells to the irreplaceable Number Two, Derek Jeter, Number Two (but not at Fenway Park), we came across this full-page ad.

Our first thought: Yeah, thanks suckers.
Our second thought: Wonder if Boston GlobeSox owner John Henry ran the same ad in crosstown rival Boston Herald.
Oh yes he did.

Good for him, eh?
Only question left: Will the fans be back?
Oh yes they will. Dan Shaughnessy notwithstanding.
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Uncategorized | Tagged: Bob Sheppard, Boston GlobeSox, Boston Herald, Boston Red Sox, Dan Shaughnessy, Derek Jeter, Fenway Park, John Henry |
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September 28, 2014
It’s Sendoff Sunday for Yankee great Derek Jeter as he says so long to baseball and the Fenway Faithful. So it’s not surprising that the local dailies have some parting gifts for the splendid shortstop who, as far as we know, never got a nickname.
From the Boston Globe, it’s a bouquet of stats – Jeter’s career relative to the Red Sox. (On the web here, but graphics not really working.)

Close-up of Jeter’s numbers:

Nice, but a little cold and calculating.
Crosstown at the Boston Herald, the sendoff is much warmer.

And the feisty local tabloid goes into extra innings, as Track Gal Gayle Fee tracks Jeter’s dating average.

Tip o’ the cap to the Herald on this one.
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Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, Derek Jeter, Fenway Faithful, Gayle Fee, Inside Track, Mariah Carey, Minka Kelly, New York Yankees, Track Gal |
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September 13, 2014
Extra! Extra!! Pennant Fever Ungrips Hub!!!
From today’s Boston Globe Sports section:

Really? The Red Sox have been feeling the heat of the postseason scramble? But now they don’t?
As the redoubtable Bob Ryan would say:
Puh-leeze.
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Uncategorized | Tagged: Bob Ryan, Boston Globe, Boston Red Sox, Koji Uehara, Pennant Fever Grips Hub, playoff contention |
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July 15, 2014
Herewith, some advertisements from the Boston Globe which the hardreading staff meant to spotlight, but never got around to.
From last Friday’s edition, an ad about the electric lines proposed for New Hampshire’s White Mountains that we knew nothing about.

Some background, if you care. Us, we don’t really go to New Hampshire.
But we do care about Boston’s homeless population, so we were glad to see this in Saturday’s Globe:

Check them out here.
Finally – literally – there was also this ad in Saturday’s Globe:

Funeral and Memorial Information Council? We knew?
Obviously, talk among yourselves.
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Uncategorized | Tagged: Boston Globe, Boston Health Care for the Homeless Program, Boston homeless, Boston Red Sox, Deval Patrick, Funeral and Memorial Information Council, Massachusetts Funeral Directors Association, New Hampshire, Northern Pass, notonorthernpass.com, Sox for Socks, Talk of a Lifetime, White Mountains |
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May 7, 2014
From our One Town, Two Different Worlds desk
For years the hardreading staff has described the feisty local tabloid as a sort of sprightly daily summary of the Boston Globe.
No more.
The crosstown rivals are absolutely living in parallel universes at this point.
Exhibit Umpteen: There are three big local stories on the front page of today’s Globe – the region’s big hit from climate change; GOP gubernatorial wannabe Mark Fisher’s alleged shakedown of state party officials in return for his dropping out of the race; and Boston College’s returning its Belfast Project tapes to the interviewees to avoid more mishegoss like last week’s Gerry Adams rumpus.

Exactly none of those three stories appears in the Herald.
Then again, there is this kickoff to the Herald’s two-part series on Bay State legislative shenanigans, which gets just about all of Page One:

And let’s not forget this exclusive from Track Gal Gayle Fee:

Those Namesniks at the stately local broadsheet need to get crackin’, yeah?
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Uncategorized | Tagged: Beacon Hill, Belfast Project, Boston College, Boston Globe, Boston Herald, Boston Red Sox, climate change, Gayle Fee, Gerry Adams, Inside Track, John Henry, Linda Pizzuti Henry, Mark Fisher, Mass GOP, Names, Namesniks, Northeast, One Town Two Different Worlds, Room 348, Track Gal |
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