Legal Sea Foods Is Getting Scrod by Its Ad Agency

July 18, 2016

As the hardreading staff has noted, ever since Roger Berkowitz hired New York ad agency DeVito/Verdi, Legal Sea Food’s advertising has largely been in bad taste – a little bit flashy, a little bit trashy. (Our kissin’ cousins at Campaign Outsider have noted the same.)

Back in March DeVito came up with the breakthrough concept of having Berkowitz run for president, employing the theme Feel the Berk. (Sure, lots of ads have featured fake political campaigns, but none of them involved Berkowitz.)

Representative samples:

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Today came the latest installment, which ran in both Boston dailies.

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Interestingly, the Herald ad (above) is labeled “Advertisement” – four times – while the Globe version is unlabeled. That says something about either the Herald editors or the paper’s readers. Or, possibly, both.

Regardless, one more piece of carp from the local fish house chain.


Globe Fails to Disclose Financial Interest in Citgo Sign

July 13, 2016

As the hardreading staff recently noted, the Boston Globe has been less than forthcoming in its coverage of the quest for giving landmark status to the renowned Citgo sign.

That’s because the Globe has not disclosed that the paper has profited nicely from Citgo’s campaign to save the Kenmore Square icon.

(Boston University – where the hardreading staff moonlights as a mass communication professor – is looking to sell the Commonwealth Avenue building the Citgo sign sits atop.)

To recap the $tately local broadsheet’s connection:

Citgo has spent tens of thousands of dollars over the past few months running ads such as these in the Globe.

 

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But no Globe stories – including today’s report that “[a] city board voted to launch the process of making the iconic electric sign an official city landmark” – have mentioned the paper’s financial profit from Citgo’s ad campaign.

As we have said before:

Rough estimate: At least eight quarter-page ads costing maybe $20,000.

So you say – $20,000? That’s lunch money at the Boston Globe.

True. But it’s lunch money the Globe should mention whenever it covers the Citgo sign rumpus.

 

And so we say again.


The Boston Globe’s Citgo Sign Conflict of Interest

July 1, 2016

From our Late to the Rescue Party desk

The $tately local broadsheet really needs to get better at full disclosure.

Wednesday’s Boston Globe featured this piece about the impending sale of the Kenmore Square building that the fabled Citgo sign sits upon.

Push to protect the Citgo sign

Commission to consider bid for landmark status

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Despite the Citgo sign’s storied spot on the Boston skyline, there are no city protections to keep it there.

Now, there’s a growing push to change that.

The Boston Landmarks Commission next month will take up a measure that could grant official landmark status to the sign above Kenmore Square. And an online petition supporting that plan received nearly 1,100 signatures in its first four days.

 

Back story: As the hardreading staff has dutifully noted, Boston University plans to sell 660 Beacon Street and several other adjoining buildings, but has has not made keeping the Citgo sign a condition of the sale. So, as the Globe piece reported, the Boston Preservation Alliance has launched a Change.org campaign to save the landmark sign.

But what the Globe piece did not report is that Citgo has run a series of Globe ads extolling the virtues of its sign.

Representative samples:

 

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Rough estimate: At least eight quarter-page ads costing maybe $20,000.

So you say – $20,000? That’s lunch money at the Boston Globe.

True. But it’s lunch money the Globe should mention whenever it covers the Citgo sign rumpus.

Or is that just us.


Verizon Workers at a DisADvantage in Union Dustup

April 15, 2016

As the hardreading staff has previously noted, telecom giant Verizon has been wallpapering the Boston Globe (but not the Boston Herald) with this full-page ad questioning why union workers are striking over cuts in healthcare and pension benefits.

 

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Yesterday, Verizon doubled down with two ads in the $tately local broadsheet: The one above, and this one.

 

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And the response from the striking Communications Workers of America/International Brotherhood of Electrical Workers?

Nada.

Same today: Verizon two ads, workers none.

Dumb.


If It Isn’t Frosh, It Isn’t Legal

March 3, 2016

As the hardworking staff at our kissing’ cousin Campaign Outsider has dutifully noted, Legal Sea Foods owner Roger Brokowitz – sorry, Berkowitz – is pretty much as tasteless as his menu when it comes to advertising his fish houses.

Exhibit Umpteen: The latest Legal Sea Foods ad campaign, which enjoyed some Boston Globe $ynergy on Tuesday, and featured this full-page ad in the $tately local broadsheet on Wednesday.

 

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The ad in today’s edition of the Globe is downright dumb.

 

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Even dopier are the campaign’s TV spots (see them here), which don’t even rise to the level of sophomoric.

For several years now Berkowitz has relied on trendy New York ad agency DeVito/Verdi to create his advertising, which has drawn widespread criticism.

Maybe it’s time for him to cast his net closer to home.

P.S. Unsurprisingly, the Legal ads have not run in the irony-deficient Boston Herald. Apparently, the readers of the thirsty local tabloid fail to #feelthejerk, er, berk.

Good for them.


Still More Boston Globe Ad-itorial $ynergy

March 2, 2016

As the hardreading staff has repeatedly noted, the Boston Globe has gotten awfully cozy with its advertisers of late.

Exhibit Umpteen: Yesterday’s combo platter for Legal Sea Foods in the $tately local broadsheet.

The entrée was this full-page ad on page A5:

 

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Just desserts turned up in the Globe Business section’s Bold Types column.

Roger Berkowitz: All politics is Legal

We’ve got plenty of choices this Super Tuesday: Hillary Clinton, Donald Trump, Bernie Sanders, Marco Rubio, Roger bold types-5975-1Berkowitz.

Roger Berkowitz?

That’s right. The Boston restaurateur known for his wacky advertisements is at it again. A new round of Legal Sea Foods ads will appear on Tuesday on local news stations and in the Globe, promoting “Berkowitz for President.”

 

Boston Globe accent – predictably – on “promoting.”


Prouty Garden Fight Gets Even More Tangled

February 26, 2016

Children’s Hospital, already engaged in an increasingly public skirmish with advocates fighting to save the medical facility’s Prouty Garden, now faces an even bigger and potentially more damaging battle. From Page One of today’s Boston Globe.

‘I’m very angry,’ teen says of ordeal

Pelletiers sue Children’s Hospital, cite misdeeds

 

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Nearly two years after she returned home in the arms of her father, Justina Pelletier was back in the spotlight Thursday, speaking in a small, slightly shaky voice about the 16 months she spent in state custody, much of it in a locked psychiatric ward.

Justina, whose case drew national attention to the power of medical professionals to override parental rights, said she remains outraged that she was placed in state custody in 2013 after Boston Children’s Hospital accused her parents of interfering with her care.

The 17-year-old Connecticut girl clutched a purple stress ball, fingernails painted turquoise, as she spoke from a wheelchair in front of the State House, where her parents had convened a press conference to discuss the lawsuit they recently filed against Children’s Hospital.

 

Boston Herald columnist Joe Fitzgerald frames it as a jump ball:

[W]hat we’re seeing in the heart-wrenching case of Justina Pelletier is a drama that defies easy answers, a high-stakes confrontation in which what we do not know is infinitely more important than what we do know.

 

There’ll be plenty of headlines to make Children’s officials cringe as this case plays out. Meanwhile, the hits just keep on coming in the Prouty Garden rumpus.

Yesterday there was this front-page piece in the Business section.

Amid backlash, hospital defends expansion plan

When Dr. Sitaram Emani, a cardiac surgeon at Boston Children’s Hospital, heard about the baby from Springfield with the failing heart, he knew he could help.

But Emani quickly realized there was no room for the boy at the overcrowded hospital. Under sedation, the boy Screen Shot 2016-02-26 at 1.21.18 AMwaited for weeks until Emani could fix the holes in his heart.

It’s a story that doctors and executives at Children’s, the region’s dominant pediatric care center, tell again and again: They don’t have enough beds, surgeries are being delayed, patients are being turned away and sent to other hospitals. And it’s why executives say they need to complete a $1 billion expansion of their Longwood Medical Area campus, a project that would create an 11-story tower with more room for doctors and nurses to treat more patients.

 

Except for those pesky Prouty people.

Yet the hospital’s message has been undercut recently by a group opposed to the proposal for reasons that have nothing to do with surgeries or beds. They object to the plan to build the tower over the Prouty Garden, a tranquil refuge for countless sick and dying children and their families. And many have emotional stories to tell.

 

But it’s the hospital’s story that’s mostly told in the Globe piece, which includes this:

 

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Advantage: Children’s.

Then there’s the paid portion of the $tately local broadsheet’s edition yesterday: this full-page ad on A12.

 

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(To be sure graf goes here.)

To be sure, there’s no reason to say that the Globe’s financial interest play into the paper’s coverage. It’s just that they sometimes do seem intertwined.

Regardless, the Prouty dustup is back in the Globe headlines today with this front-page Business piece.

Opponents lobby to keep Prouty

Opponents of Boston Children’s Hospital’s proposed $1.5 billion expansion asked the hospital to disclose all the alternative locations it considered before settling on a plan to build an 11-story tower on the site of the beloved Prouty Garden.Screen Shot 2016-02-26 at 1.46.00 PM

They asked state public health officials to deny Children’s application, arguing that hospital executives have not met the state requirements for proving cost effectiveness, particularly regarding poorer patients.

The expansion project, which would add a pediatric heart center, neonatal intensive care unit, and private rooms, has attracted opposition from some patients’ families and doctors, including renowned pediatrician Dr. T. Berry Brazelton, who say that the half-acre garden has served as an oasis for families struggling with serious illness.

 

Maybe even the Pelletiers, eh?


Boston Globe Argues with Itself Over Prouty Garden

February 24, 2016

The Prouty Garden debate continues in the news today, with the Boston Globe of two minds over the planned demolition of the beloved oasis at Children’s Hospital to make way for a 500,000 square foot state-of-the-art intensive care unit for infants, a pediatric heart center, and additional operating rooms.

A Globe editorial makes the case for pursuing the greater good in this case. Under the headline “Children’s has the right vision for Prouty Garden,” the editors say this:

Children’s has demonstrated its willingness to work with the City of Boston, the Prouty family, and others to create spaces that can serve as a respite for families with sick children. [Children’s chief operating officer Dr. Kevin] Churchwell says the hospital recognizes “green space is part of the healing process.” Next year, a new garden is scheduled to open on the roof of Children’s main building. The expansion plans also call for a smaller outdoor garden (about half the size of Prouty), and indoor spaces that can be visited by patients who are unable to go outside. As hospital officials have pointed out, Prouty often isn’t usable by anyone during cold weather months.

 

Then again, “Jim McManus, a consultant working with Friends of the Prouty Garden — a group that has mobilized support for keeping Prouty intact — isn’t impressed. Rooftop gardens are typically windswept, unwelcoming, and devoid of wildlife, he says, and indoor green spaces are too hot in summer. Children’s can grow ‘without trashing Prouty,’ McManus says. ‘If you put a building there, it’s irreversible.'”

Just what that means in human terms is illustrated in Thomas Farragher’s Metro column today. Farragher tells the story of David Horton, a 13-year-old New Jersey boy who died of a brain tumor in 1973 after 13 operations at Children’s. His family spent untold hours with David in the Prouty Garden. “It was the only place in the hospital where you could breathe fresh air and get outside,’’ Elizabeth Richter, David’s sister, told Farragher. “And it was the only way we could see David. We’d spend hours there.’’

And when David died, his family decided he should spend eternity there.

[T]hey wrapped him in a blanket, placed him the backseat of a Volkswagen Beetle, and drove through a snowstorm from New Jersey to Boston for an autopsy. “My Screen Shot 2016-02-24 at 12.44.15 PMparents hoped something could be learned for the future treatment of kids with similar condition,’’ Richter said. “They were determined to do that. They wanted his life and death to be a benefit to others.’’

And then they wanted peace for their son. David was cremated, and on a cold February evening, the Horton family assembled for the last time in the garden David loved.

 

And scattered his ashes in the Prouty Garden.

Farragher concludes:

How can state officials calculate the worth of the land consecrated with the ashes of David Horton? How can Boston Children’s Hospital assess the cost of abandoning its promise — made 60 years ago — that the Prouty Garden would be a refuge for its little patients for as long as the hospital was working to heal them?

How can anyone place a value on something like that? They can’t. It’s immeasurable.

Immeasurable. It’s a good word for the loss that will be absorbed if bulldozers are allowed to plow under David Horton’s final resting place.

 

The Massachusetts Department of Public health will hold a hearing tomorrow on the expansion proposed by Children’s Hospital. You can bet the Friends of the Prouty Garden – and of David Horton – will be out in full force.


Boston Globe the Skunk at Prouty Garden Party?

February 22, 2016

As the hardreading staffed has extensively noted, the PR battle over the demolition of the Prouty Garden at Children’s Hospital has been waged on multiple fronts in the news media, both paid and unpaid.

Representative samples of paid media in the form of full-page ads in the Boston dailies:

 

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Representative sample of unpaid media – compliments of Children’s CEO Sandra Fenwick – on last Thursday’s Boston Globe’s op-ed page:

 

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Beyond that, yesterday’s Globe featured this full-page ad for at least the second time:

 

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So here’s our question, again:

Will the Globe give equal op-time to the Save the Prouty Garden folks?

Or does just money talk at the $tately local broadsheet?

Well . . .

Today’s Globe provides the answer in the form of yet another costly full-page ad from the pro-Prouty forces.

 

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Nuts ‘n’ bolts graf:

 

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That’s all well and good, but once again, Globeniks: When does the Prouty gets its freebie?


Boston Globe Editorial That Looks Like Advertising

January 29, 2016

First in what we think might be a long-running series

Did the Boston Globe just reprint a Delaware North/Boston Properties press release?

From yesterday’s mately local broadsheet:

 

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Close-up of the un-bylined piece:

 

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Text from the “Globe Staff”:

Boston Properties and Delaware North Wednesday officially launched construction of a massive new complex on Causeway Street in front of TD Garden and North Station. Dubbed, “The Hub on Causeway,” the first phase of the complex underway will include a new grocery store from Star Market, a 15-screen movie theater from ArcLight Cinema, office space, and underground parking.

The first phase is to open in late 2018.

Additional phases would bring a 38-story residential tower, and two shorter towers for offices and a hotel.

The developers are also building a new entrance to North Station as well as an underground connection between the train and subway stations.

 

Sure sounds like a press release to us.

That reminded the hardstashing staff of a post we uncharacteristically held off publishing several weeks ago:

When its home delivery isn’t going Chernobyl, the Boston Globe has been all about advertising partnerships lately. So you’ll excuse us if we wonder about this piece in [the January 3rd] Address section of the $tately local broadsheet.

 

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Up close:

 

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The hardcounting staff tallies the plugs (and potential advertisers) thusly:

Heidi Pribell/Pribell Interiors: 5

Medusa Studio: 1

Visual Comfort: 1

Osborne and Little: 1

Oly: 1

Global Views: 1

Bernhardt: 1

Ballard Designs: 1

 

Maybe nothing will come of this. Maybe something will. We’ll keep an eye out.

[Full disclosure: In truth, we’ve been less than vigilant in tracking the potential advertisers above. We’ll try to do better in the future.]

But Delaware North/Boston Properties?

That’s a done deal.