In an apparent attempt to demonstrate that they’re not sore losers, the LA ball team bought page 3 of today’s Boston Globe to run this ad.
The sure loser? The Boston Herald. Dem Bums gave the thirsty local tabloid an intentional pass.
And it wasn’t just LA that gave the Herald the air. The island of Aruba also ran a Globe-only ad today.
The tagline: One Happy Island.
Just like One Happy Daily.
1 Comment | 
Uncategorized | Tagged: Aruba, Boston Globe, Boston Herald, Boston Red Sox, Dem Bums, Los Angeles Dodgers, thirsty local tabloid, Xander Bogaerts | 
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Posted by Campaign Outsider
Columbia Gas, which oversaw the destruction of roughly 80 homes; the death of Leonel Rondon, a student at Phoenix Charter Academy; over two dozen injuries; and the disruption of thousands of other lives, promises to restore service to Lawrence, Andover, and North Andover by November 19th.
But . . .
The company is also hedging its bets, as yesterday’s full-page Boston Globe ad from Columbia Gasbag Joe Hamrock indicates.
Nuts to deadlines graf.
Notice first that Columbia Gas is outsourcing part of its responsibility for the recovery to “local, state and federal officials and other dedicated people and organizations.”
Also notice that there’s no mention of the November 19th deadline.
Also also notice that the ad did not run in the Boston Herald, yet another example of Boston institutions overlooking the thirsty local tabloid.
No wonder we’re destined to be a One-Daily Town.
P.S. It’s entirely coincidental that this is the front page of today’s Herald
and this is Metro Page One of the Globe.
Entirely.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Columbia Gas, Columbia Gasbag, gas explosion, Joe Hamrock, Leonel Rondon, Local Dailies DisADvantage, Merrimack Valley, One-Daily Town, Phoenix Charter Academy, thirsty local tabloid | Permalink
Posted by Campaign Outsider
Of course it’s a glorious day in Boston media when anyone decides to run a full-page ad in both local dailies, given how often the thirsty local tabloid is overlooked by marketers.
So mark today on your calendar, since this ad appears in both the Boston Globe and the Boston Herald.
Apparently, the best part of Facebook is located here.
The obvious question is, what the truck is that?
Fortunately, Fitchburg Sentinel & Enterprise reporter Cheryl Cuddahy explains in this piece.
Like a good food truck? You’re in luck
Rolling hills and vistas are your view as you unplug for a while and enjoy food of every style and culture at the second annual Clustertruck Food Truck Festival coming to Lancaster [next week].
More than 25 food trucks and 35 mobile businesses from around New England will converge on Kalon Farm to serve, fresh, locally sourced foods and to sell their artisan crafts.
The Clustertruck Food Truck Festival will be celebrated Saturday, Aug. 25, from noon to 6 p.m., at Kalon Farm, scenically located at 339 Seven Bridge Road, Route 117.
The festivities will include food, wine, artisans, and contributions to local charities. What’s not included is Facebook’s connection to the event beyond this one sentence: “For more information on The Clustertruck Food Truck Festival, visit www.theclustertruck.com or find the festival on Facebook.”
So we trundled over to the Clustertruck website but we still don’t get why Facebook is spending tens of thousands of dollars to advertise that particular festival. Business Insider ran this piece in April about Facebook’s Here Together campaign in the wake of the Cambridge Analytical scandal, but so far at least, we can’t find anything on Get Together.
Truck us, eh?
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Cambridge Analytica, Cheryl Cuddahy, Clustertruck Food Festival, Facebook, Fitchburg Sentinel & Enterprise, Get Together, Here Together, thirsty local tabloid | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
Who knew? It turns out the Olde Towne Team has an Official Red Wine, as readers of today’s Boston Globe discovered in this full-page ad.
The pitch:
Chateau Auguste certainly seems to be a hit with oenophiles: A quick check of the Googletron reveals that the 2017 Rosé featured in the ad rates from 3.4 to 4.5 stars; the 2015 Bordeaux in the background gets 4 stars. We’ll see how it plays at Fenway, though.
Two other things:
1) The ad got us to wondering who else might be an official sponsor of the Sox. We know – from all those delivery trucks – that W.B. Mason is the Official Office Products Supplier of the Boston Red Sox (and also sponsors the Philadelphia Phillies, New York Yankees, New York Mets, Cleveland Indians, Pittsburgh Pirates, Washington Nationals, and the Tampa Bay Rays, along with the NHL’s Boston Bruins).
But we had no idea that Cincinnati-based Cintas is the Official Restroom Sponsor of Fenway Park. That’s good to know. (There’s a bunch of others here.)
2) The Chateau Auguste ad did not run in the Boston Herald. That makes it the thirsty local tabloid times two.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, Chateau Auguste, Cintas, Fenway Park, Googletron, Local Dailies DisADvantage, official red wine, official restroom sponsor, thirsty local tabloid, W.B. Mason | Permalink
Posted by Campaign Outsider
Coincidence? You tell us.
Four days ago Boston Globe reporter Mark Arsenault wrote about a new Suffolk University poll.
Plurality of likely voters say Wynn Resorts should retain license
Nearly 80 percent of likely Massachusetts voters are aware of the sexual misconduct accusations against former Wynn Resorts chief executive Steve Wynn, but a plurality want the company to remain the owner of its casino resort in Everett, according to a Suffolk University poll released Thursday.
The poll of 500 likely midterm voters, conducted by Suffolk’s Political Research Center, also showed a large gender gap in public opinion on the casino giant, which is building a $2.5 billion resort casino on the Mystic River.
Overall, 46 percent of respondents said Wynn Resorts “should continue to be the builder and operator of the Everett casino,” known as Encore Boston Harbor. About 38 percent said the company should not remain owner and operator, and about 16 percent were undecided or declined to answer.
Not exactly a full-throated endorsement. Beyond that, 48% of women wanted Wynn Resorts gone, unsurprising given Steve Wynn’s record of sexual harassment.
(To be sure graf goes here.)
To be sure, Wynn has left his eponymous company, but the sexual misconduct problems at Wynn Resorts Ltd. go far beyond him. Exhibit A: This piece in today’s Wall Street Journal.
But back to the Suffolk University survey. Hard on the heels of the Globe piece comes this ad, which appears in both the Globe and the Boston Herald today. (Its appearance in the thirsty local tabloid indicates how seriously Wynn takes this issue.)
No question those workers want to keep their jobs, but the smart money says they neither set up BuildingEncore.org nor paid for the two ads.
We’d certainly bet on it.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Encore Boston Harbor, Mark Arsenault, Suffolk Political Research Center, Suffolk University, thirsty local tabloid, Wall Street Journal | Permalink
Posted by Campaign Outsider
From our Late to the Get Well Party desk
The hardreading staff has been remiss in failing to note this half-page ad that the Massachusetts Department of Public Health ran over the weekend in the Boston Sunday Globe.
The ad – wait for it – did not run in the Boston Herald.
We have no statistical basis for this, but the hardguessing staff can’t believe that Herald readers don’t experience strokes in proportionally equal numbers to Globe readers.
So we’ll be contacting the DPH to ask why the ad did not also run in the thirsty local tabloid.
We will, as always, keep you posted.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, DPH, Local Dailies DisADvantage, mass.gov/stroke, Massachusetts Department of Public Health, thirsty local tabloid | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.
That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.
Whatsamatta, Marty – coverage in the Herald not fawning enough for you?
Show some class, man.
Leave a Comment » | Uncategorized | Tagged: #OneBostonDay, Boston Globe, Boston Herald, Elizabeth Warren, Local Dailies DisADvantage, Marty Walsh, Mistah Mayah, One-Daily Town, thirsty local tabloid | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)
So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.
Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.
Crosstown at the Boston Herald there was . . . nothing.
Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.
Plenty left still to tackle
Solder loss leaves hole, concerns
The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.
Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.
For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.
New slogan for the paper: Ad loss leaves hole, concerns.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Karen Guregian, Local Dailies DisADvantage, Nate Solder, New England Patriots, New York Football Giants, thirsty local tabloid, Tom Brady | Permalink
Posted by Campaign Outsider
As the hardreading staff noted the other day, the Boston Herald has of late increased the amount of its “sponsored content” while decreasing the legibility of its disclosure.
Now the Boston Globe apparently wants to join the stealthy local tabloid in profiting from ads in sheep’s clothing, running this on A12 of today’s edition. (Here’s the digital version on the Globe website.)
(To be sure graf goes here)
To be sure, sharp-eyed observers will pick up that it’s actually an ad, but not everyone is as perceptive as you, splendid reader. For some, anything with a headline and a byline qualifies as editorial content. Which is exactly what stealth marketing counts on.
Regardless, we’re guessing that the revenue-impaired Globe and the bankrupt Herald will increasingly turn toward this sleight-of-ad as time goes on.
We hope, of course, to be proven wrong.
Leave a Comment » | Uncategorized | Tagged: ads in sheep's clothing, Boston Globe, Boston Herald, Boston Herald Radio, Chuck Leddy, Isenberg, Isenberg UMass Amherst, Local Dailies DisADvantage, Massachusetts State Lottery, Rigby & Peller, sleight-of-ad, sneaky local tabloid, sponsored content, stealthy local tabloid, thirsty local tabloid | Permalink
Posted by Campaign Outsider
The sneaky local tabloid just keeps getting sneakier.
As the hardreading staff has noted on multiple occasions, the Boston Herald’s publication of stealth marketing (a.k.a. “sponsored content”) has steadily become more and more – ah – stealthy, as the labeling of same grows smaller and smaller.
(Pop quiz: Is that an oxymoron, or are we?)
For example, here’s how sponsored content for intimate apparel retailer Rigby & Peller was labeled in March of 2016.
Then there’s this advertorial for the Massachusetts State Lottery from a year ago.
And now comes this from yesterday’s edition of the stealthy local tabloid. (Inexplicable Little Green 1 at no extra charge.)
Do we detect a pattern emerging here?
All of those ads in sheep’s clothing originated in interviews on Boston Herald Radio, which has up to several listeners but which more importantly provides the Herald with a steady stream of stealth marketing opportunities.
Given the Local Dailies DisADvantage the thirsty local tabloid labors under, that just might be the best it can do.
2 Comments | Uncategorized | Tagged: ads in sheep's clothing, Boston Herald, Boston Herald Radio, Local Dailies DisADvantage, Massachusetts State Lottery, Rigby & Peller, sneaky local tabloid, sponsored content, stealthy local tabloid, thirsty local tabloid | Permalink
Posted by Campaign Outsider
It's Good to Live in a Two-Daily Town 