Mayor Marty Walsh Advertises One Boston (Daily) Day

April 15, 2017

From our Local Dailies DisAdvantage desk

Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.

 

 

There is, however, no One Boston Day ad in today’s Boston Herald.

Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?

We’re guessing inquiring minds at the thirsty local tabloid want to know.


Boston Globe Still Not Disclosing Citgo $ign Conflict

March 16, 2017

During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.

 

 

And yet . . .

Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.

Including today’s Page One piece.

A new lease on life for beacon of Boston

Deal reached to keep Citgo sign in place

The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.

The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.

 

(To be fair graf goes here)

To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:

The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.

Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.

 

Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.

But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”

Make that $ignificant to the Globe, yeah?


Boston Herald Runs Topless Ad!

March 14, 2017

As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.

But today’s edition of the Herald does feature this full-page ad.

 

 

We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?

Anyway, memo to Kathleen Rush and Joe LoPilato:

1) Love the car.

2) Why’s it there?

Thanks in advance.


GE Brings Good Things/Full-Page Ads to Boston Globe

February 28, 2017

From our Local Dailies DisADvantage desk

As the hardreading staff has previously noted, Boston BFF (Big Fat Fundsucker) General Electric has a penchant for running full-page ads in the Boston Globe but not the Boston Herald.

Exhibit Umpteen, from Monday’s $tately local broadsheet.

 

screen-shot-2017-02-28-at-1-23-13-am

 

That’s a follow-up to this GE spot on Sunday night’s Academy Awards broadcast.

 

 

Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, died on February 20th, one week before her TV spotlight ran.

So good for GE to memorialize her in print.

But c’mon, GEniks – show some love for the thirsty local tabloid, yeah?


Norwegians Hate the Boston Herald

February 25, 2017

From our Local Dailies DisADvantage desk

Once again, the thirsty local tabloid found itself parched yesterday.

Friday’s Boston Globe A3 Norwegian Air full-page ad:

 

screen-shot-2017-02-25-at-1-22-55-am

 

Wicked Nawsome™ sidebar: Could we please retire “wicked awesome” from the Bawston Lexicon? (See Adam Gaffin’s Wicked Good Guide to Boston English for details.) It’s wicked tiresome.

Then again, Friday’s Herald did feature this consolation ad.

 

screen-shot-2017-02-25-at-1-36-32-am

 

Can the coveted Recycle Rex Award be far behind for Howie Carr(toon)?

We think not.


Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

screen-shot-2017-02-12-at-4-22-43-pm

 

The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

screen-shot-2017-02-12-at-4-32-24-pm

 

All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

screen-shot-2017-02-12-at-4-43-57-pm

 

The not-so-special section features just four Pats-related ads, starting with this must-have.

 

screen-shot-2017-02-12-at-4-44-24-pm

 

There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Gatorade to Boston Herald: No Gatorad for You

February 5, 2017

Once again, the thirsty local tabloid can’t get no love from the full-page-ad set.

Exhibit Umpteen: This Gatorade ad on page D12 of today’s Boston Globe.

 

screen-shot-2017-02-05-at-3-04-19-pm

 

Drive the Herald nuts graf:

 

screen-shot-2017-02-05-at-3-06-20-pm

 

So Gatorade has the back of serious athletes – and the Globe – but not the Herald.

Ouch.

Two-Daily Town Mortal Lock™

If the Patriots win tonight’s Super Bowl, tomorrow’s Globe will be awash in full-page congratulatory ads.

Tomorrow’s Herald will not.


John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

screen-shot-2016-10-03-at-12-39-46-am

 

 

screen-shot-2016-10-03-at-12-41-49-am

 

Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

screen-shot-2016-10-03-at-12-52-44-am

 

Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

screen-shot-2016-10-03-at-1-18-08-am

 

Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

screen-shot-2016-10-03-at-12-41-05-am

 

Close-up for the copy-impaired:

 

screen-shot-2016-10-03-at-1-37-19-am

 

The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.


Cable Network to Boston Herald: FX You

September 27, 2016

From our Late to the After Party desk

As always, this year’s Emmy Awards spawned all kinds of self-congradulatory ads touting the number of wins various networks garnered.

And one of them actually landed in Sunday’s Boston Globe.

 

screen-shot-2016-09-27-at-1-27-51-am

 

But not, alas, in the Boston Herald.

C’mon, FXniks: Show the thirsty local tabloid some love, eh? ‘Cause they’re certainly feeling The Strain on Fargo (!) $treet.

(As for the Herald’s editorial content, if you were to recommend Anger Management, it would be Justified.)


If It Isn’t Dreck, It Isn’t Legal

July 25, 2016

As our kissin’ cousins at Campaign Outsider have noted, virtually every ad campaign for Legal Sea Foods over the past several years has been equal parts puerile and unfunny. But the current Berkowitz for President effort stands out for its excessively bad taste.

Back in March, there was this ad that drew protests from numerous quarters.

 

screen-shot-2016-03-02-at-12-32-53-am

 

Last week the big guffaws came from the size of Donald Trump’s hands. Now comes this full-page ad in today’s Boston dailies.

 

Screen Shot 2016-07-25 at 2.03.07 PM

 

Note that once again the Boston Herald has marked this “Advertisement,” and once again the Globe has not. Who ever imagined the thirsty local tabloid would be more fastidious than the $tately local broadsheet?

Regardless, Roger Berkowitz is getting hustled by his fancy-pants New York ad agency, DeVito/Verdi. In this case, he’s the fish.