March 10, 2017
In response to the hardtsking staff’s post yesterday that the Boston Globe was slowly becoming a sort of Adbnb after pimping out its front page on Tuesday and failing to label an editorial-looking ad on Wednesday, splendid reader Mark Laurence submitted this comment:
I don’t get your point. What is it about the Total Wine ad that doesn’t look like an ad to you? Did the graphics look too nice? There wasn’t a single sentence of text on the whole page, something you’d expect in a news story. If you want to complain about fake ads, how about the occasional Herald “road trips” to Florida or some other place that include advertising slogans and graphics in the middle of their reporter’s copy?
Well said, and an excellent opportunity to express some of the things we should have included in the original post.
All reasonable questions, Mark. I know it looks like an ad (although the Total Wine typeface feels kind of similar to Globe section headers), and there’s no text other than merchandise listings, etc.
But . . .
The Globe has traditionally labeled full-page ads that looked a lot more like ads with ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT across the top of the page. Beyond that, newspapers are getting into so many other businesses (e.g. the New York Times: Travel agency, educational institution, retailer, conference center . . . see here for further details), it could easily be the Globe selling wine on that page.
My point is this: Stealth marketing erodes editorial credibility incrementally, not all at once. Sort of the way authoritarianism erodes democracy, except not as serious. I’m more concerned with the Globe’s BMC sellout than any relaxation of ad labeling, but that doesn’t mean I don’t care about the latter.
As for the Herald, I’ll keep an eye out for the next time the paper sheds an adificial light on the Sunshine State.
That’s all for now. But more, we’re guessing, to come . . .
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Uncategorized | Tagged: $tately local broadsheet, Adbnb, aditorial, BMCaddiction.org, Boston Globe, Boston Medical Center, Broadsheet Confidential, Dan Kennedy, Mark Laurence, New York Times, NewYork-Presbyterian, Shabbat notices, Wall Street Journal, WGBH News |
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Posted by Campaign Outsider
March 9, 2017
As the hardreading staff duly noted, on Tuesday the Boston Globe pimped out – for the first time – its front page to the Boston Medical Center.

The redoubtable Dan Kennedy had this Broadsheet Confidential report at WGBH News.
Globe Editor McGrory Defends Placement Of Front-Page Boston Medical Center Ad
The print edition of [Tuesday’s] Boston Globe includes a banner advertisement that appears above the nameplate at the very top of the page. The ad, for Boston Medical Center, promotes that institution’s addiction services. The placement is unusual enough to have prompted a message to the staff late Monday night from Globe editor Brian McGrory:
Just a heads up to everyone that we have an unorthodox ad on the front page of tomorrow’s print Globe. There’s a copy of it at the bottom of this email. As you’ll see, it’s the same shape and size as our regular strip ads on the front, but it’s at the top of the page rather than the bottom.
We didn’t permit this lightly. The cause of fighting addiction is a noble and vital one. The institution involved, the Boston Medical Center, plays an important role in our community on this and many other issues. And we don’t intend this to be a regular ad position. This is part of a larger campaign that is important to the ad client and significant to the Globe.
Any issues or questions, feel free to raise or ask. Otherwise, thanks as always for your commitment to great journalism.
Brian
So the commitment to great journalism includes accommodating what’s “important to the ad client and significant to the Globe.”
Because they’re both on the side of the angels, right?
Except . . .
Yesterday’s edition of the Globe makes the $tately local broadsheet look like it’s on the side of the angles.
From Wednesday’s Food section, what at first glance looks like a two-page editorial spread:

Wait – where’s the ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT at the top of page G3?

Apparently in someone’s desk drawer at the Globe.
(To be sure graf goes here)
To be sure, the hardtsking staff can be a bit over-fastidious at times. But still, you have to wonder: How often will what’s important to the ad client and $ignificant to the Globe now dictate the aditorial content of the paper?
Or is the Globe content merely to be the Adbnb of whatever renters come its way?
5 Comments |
Uncategorized | Tagged: $tately local broadsheet, Adbnb, aditorial, BMCaddiction.org, Boston Globe, Boston Medical Center, Broadsheet Confidential, Dan Kennedy, New York Times, NewYork-Presbyterian, Shabbat notices, Wall Street Journal, WGBH News |
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Posted by Campaign Outsider
May 4, 2016
From our Local Dailies DisADvantage desk
The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.
As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.
First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)

Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.

(To be fair graf goes here)
To be fair, yesterday’s Herald did feature this full-page bank ad.

As well as this half-page Massachusetts tax amnesty ad.

Neither of which ran in yesterday’s Globe.
Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.
Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.
So who’s really at a disadvantage, eh?
3 Comments |
Uncategorized | Tagged: Bob Rivers, Boston Ad Club, Boston Business Journal, Boston Globe, Boston Herald, Dan Kennedy, Eastern Bank, Emerson College, GE, Get Everything, Lee Pelton, Local Dailies DisADvantage, MA Tax Amnesty, Media Nation, Morrissey Boulevard, Needham Bank, Rosoff Awards, thirsty local tabloid |
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Posted by Campaign Outsider
April 10, 2016
What’s with the Boston Herald?
As the hardreading staff noted last month, the Herald resolutely refused to cover the Boston Globe’s Chernobylesque home delivery meltdown earlier this year. The Globe itself labeled it a “delivery debacle,” which we wrote “should be mother’s milk to the thirsty local tabloid but . . . nothing.”
Now comes the juicy memo from Globe editor Brian McGrory (first reported on Thursday in the redoubtable Dan Kennedy’s Media Nation) announcing a “no-sacred-cows analysis of our newsroom and what the Globe should look like in the future.”
McGrory framed it this way: “If a wealthy individual [who, presumably, is not John Henry] was to give us funding to launch a news organization designed to take on The Boston Globe, what would it look like?”
Regardless, don’t you want to hear the flamey local tabloid’s answer to that question? But over the past few days the Heraldniks have given us . . . bupkis.
Some speculate that the Herald has been laying off the Globe because the Globe prints the Herald. But that deal’s been in effect for three years and didn’t keep Herald columnist Howie Carr from lambasting the Globe for its Tsarnaev brothers coverage.
So why is the feisty local tabloid AWOL now?
All suggestions gladly accepted.
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Uncategorized | Tagged: Boston Globe, Boston Herald, Brian McGrory, Chernobylesque, Dan Kennedy, feisty local tabloid, flamey local tabloid, Heraldniks, home delivery meltdown, John Henry, Media Nation |
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Posted by Campaign Outsider
December 31, 2015
The hardreading has often labeled our Boston Herald home subscription the Biggest. Waste. Ever. And, for the most part, it has been, thanks to its spasmodic delivery.
But this week, the Boston Globe has given the finicky local tabloid a run for its wasted money.
From the Globe’s website:

“Disruption,” of course, is a euphemism for going Chernobyl for the past four days. Here’s a list of the 90 towns currently experiencing “delivery delays.” (It should be 91, as the hardlyreading staff didn’t get its copy of the Globe today. We did, however, get the other three we subscribe to.)
The oddest thing, though, is how few news outlets are covering the absolute meltdown of the Globe’s home delivery. The redoubtable Dan Kennedy had this piece yesterday at WGBH News, and WBZ’s Jon Keller has been on the story like Brown on Williamson. (Full disclosure: Keller interviewed us for his piece, which obviously gave us a kenahora, since we had gotten the Globe all week up until today.)
Most amazing of all, though: Nothing in the Boston Herald. Nothing.
Man, have they lost their fastball.
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Uncategorized | Tagged: Biggest. Waste. Ever., Boston Globe, Boston Herald, Dan Kennedy, finicky local tabloid, home delivery, Jon Keller, like Brown on Williamson, WBZ, WGBH News |
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Posted by Campaign Outsider
August 19, 2015
The hardreading staff normally likes to ignore Boston Herald columnist Howie Carr(toon), but every now and again we just can’t help ourselves.
Herald Track Gal Gayle Fee has this update today on that fundraiser the autoheirotic Ernie Boch Jr. is throwing at his $30 million Norwood manse for Donald Trump.
Boch Trump-ets upcoming fundraiser

Car czar Ernie Boch Jr. said the guest list for his Aug. 28 private fundraiser for Donald Trump now tops 700 and his office has fielded hundreds of calls from fans of the White House wannabe who want in.
“People are calling me who I haven’t talked to in 30 years!” Boch told the Track. “This thing is more popular than I ever imagined — and it’s pretty bipartisan. This is not a Republican gathering by any stretch of the imagination.”
Boch said he’s even heard from a handful of Democratic officials who want to come to the event but who can’t, for obvious reasons, write a check to the GOP presidential hopeful.
“That’s why were doing cash or check at the door,” he said.
Ha!
For your money you’ll get “cocktails, live music by rock cover band Fortune, a live broadcast by Herald columnist/radio yakker Howie Carr and food by chef Tony Ambrose.”
Carr’s presence in helping raise money for the bloated billionaire makes perfect sense since he’s a total Trump groupie, with today’s column Exhibit Umpteen. Of course, Carr long ago surrendered his press credentials in favor of GOP fundraising, as the redoubtable Dan Kennedy has noted several times.
File under: Keep on spinnin’.
5 Comments |
Uncategorized | Tagged: autoheirotic, Boston Herald, Dan Kennedy, Donald Trump, Ernie Boch Jr., Fortune, Gayle Fee, Howie Carr, Howie Carr(toon), Inside Track, Media Nation, Tony Ambrose, Track Gal |
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April 9, 2015
As we await the start of the sentencing phase of the Boston Marathon Bomber trial, the local dailies are – not surprisingly – seeing justice in very different outcomes for Dzhokhar Tsarnaev.
The Boston Herald goes for the trifecta in today’s edition: editorial, op-ed column, editorial cartoon – all reaching the same conclusion.
From the Herald editorial (under the headline No mercy for Tsarnaev):
Thirty counts. Thirty guilty verdicts. But that is only the beginning. The toughest part is yet to come — the issue of life or death for Dzhokhar Tsarnaev. May this jury show him as little mercy as he showed the victims whose lives he so callously took.
From the op-ed piece by Rachelle Cohen:
In a strange way the death penalty seems too good, too easy for Tsarnaev who also wrote that he envied his brother Tamerlan’s martyrdom. Death won’t dissipate the anger that lingers. It won’t bring back those taken from us. And it will surely take years to actually be carried out — such is the American way of justice. But it is the only just end for this unrepentant terrorist.
Jerry Holbert’s editorial cartoon:

Crosstown, the Boston Globe does the Herald one better: editorial, two op-ed pieces, editorial cartoon – all pleading the opposite case.
From the Globe editorial (under the headline Now, a harder task for jury: Spare Tsarnaev death penalty):
As the trial now moves into its sentencing phase — the jury must unanimously vote to execute Tsarnaev, or else he will receive a life sentence — the defense team may also raise legal mitigating factors. Tsarnaev was 19 at the time of the bombing; he was apparently a heavy drug user; he had no prior criminal record. By themselves, none of these would seem like a particularly good reason to spare him, but taken as a whole, and alongside evidence of his brother’s dominant role, they should plant seeds of doubt.
In sorting through such life-and-death considerations, jurors face an unenviable task — and mixed precedent. The Oklahoma City bomber, Timothy McVeigh, was put to death. The Unabomber, Ted Kaczynski, wasn’t. Tsarnaev obviously should spend the rest of his life in prison. His defense has already made a good case that he does not meet the exceptionally high standards for a federal execution.
From Nancy Gertner’s op-ed: “The choices for the government should not be a death finding in a civilian court, or a death finding in a military tribunal, lethal injection or a firing squad. Countless others accused of heinous crimes have pled guilty to a life without parole. There was another way. There still is.”
From Harvey Silverglate’s op-ed:
The feds overstepped in asserting their superior claim to jurisdiction in this case in anticipation of this very moment, and Massachusetts citizens should pay close attention as prosecutors make their case for execution. When our state outlawed the death penalty in 1984, did we really intend for that prohibition to be conditional? Tsarnaev’s crimes indeed are particularly heinous, but we cannot let emotions cloud judgment. Regardless of the jury’s sentencing decision, this trial has starkly illustrated a decline in Massachusetts’ state sovereignty in deciding — literally — life-or-death matters.
Dan Wasserman’s editorial cartoon:

It doesn’t get much more opposite than that.
UPDATE: The redoubtable Dan Kennedy ventured farther afield in the local dailies, pointing out the following at Media Nation:
Metro columnists Kevin Cullen and Yvonne Abraham weigh in [against the death penalty] . . . (Columnist Jeff Jacoby has previously written in favor of death for Tsarnaev.)
Over at the Boston Herald, the message is mixed. In favor of the death penalty [is] columnist Adriana Cohen . . . Columnist Joe Fitzgerald is against capital punishment for Tsarnaev. Former mayor Ray Flynn offers a maybe, writing that he’s against the death penalty but would respect the wishes of the victims’ families.
Sorted.
1 Comment |
Uncategorized | Tagged: Adriana Cohen, Boston Globe, Boston Marathon Bomber, Dan Kennedy, Dan Wasserman, Dzhokhar Tsarnaev, Harvey Silverglate, Jeff Jacoby, Jerry Holbert, Joe Fitzgerald, Kevin Cullen, Media Nation, Nancy Gertner, Rachelle Cohen, Ray Flynn, Yvonne Abraham |
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Posted by Campaign Outsider
January 28, 2015
Washington Post reporter Chris Cillizza posted this on his political blog The Fix today. (Tip o’ the pixel to Dan Kennedy at Media Nation.)
The Fix’s 2015 list of best state political reporters

The most under-appreciated reporters in the political world are the scribes covering state and local politics. They rarely get the attention of their colleagues at the national level but are often covering the very politicians and national trends that come to impact the broad political landscape.
Every two years (or so), I like to honor these reporters with a look at the best of the best from each of the 50 states plus the District of Columbia. The list below was built almost entirely on recommendations from the Fix community — here on the blog, on Twitter at #fixreporters and on Facebook. A few of my personal favorites are included as well.
Skim down about halfway and here’s what you find:

Conspicuous by its absence? That’s right – the Herald. Granted, this was a beauty pageant judged by political junkies who gravitate toward the Washington Post, but it’s unlikely ideology was the driving force here. It just might be that people fail to take the flighty local tabloid seriously anymore.
As for us, we don’t know Jim Hand’s work, but there’s no one here we’d pull to plug a Heraldnik into the mix. They just don’t really belong. Then again, that’s pretty much how they like it.
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Uncategorized | Tagged: Alison King, Chris Cillizza, Dan Kennedy, David Bernstein, flighty local tabloid, Frank Phillips, Janet Wu, Jim Hand, Jon Keller, Media Nation, Scot Lehigh, Sharman Sacchetti, Shira Schoenberg, The Fix, Washington Post |
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Posted by Campaign Outsider
January 15, 2015
Boston Globe Media Partners should launch a new vertical – maybe Clux.com? – to house all their apologies for the Globe’s kissing’ cousin, Boston.com.
You’d think – after the t-shirt hit the fan the other week – there’d be some kind of moratorium on Boston.commentary down at Morrissey Boulevard. No such luck. Yesterday one of the Boston.comics posted a piece with the headline “Would Anyone Have Noticed if Bartender Succeeded in Poisoning John Boehner?”
It included this piece of sparkling wit (via Politico’s Hadas Gold):
The question is: Would anyone have noticed? Stories about Boehner’s drinking have circulated for years. His drinking inspired a blog called DrunkBoehner, and in 2010 he brought booze back to Washington. Had he been poisoned as planned, perhaps his pickled liver could have filtered out the toxins.
That led to this media culpa at Boston.com:
Last night, an opinion piece was published on Boston.com that has since been adjusted to what you’ll see below. The original column made references to Speaker Boehner that were off-color and completely inappropriate. It reflected the opinions of one of our writers; what it did not reflect, by any standards, were the site’s collective values. Rather than remove any reference to it or pretend it didn’t happen, we are handling with transparency and self-awareness. We are sorry, and we will do better. –Corey Gottlieb, General Manager, Boston.com
Right – “adjusted.” There’s also this: “Editor’s note: A previous version of this article made an unsubstantiated reference to the health of Speaker Boehner.”
Geez – any way they could have been a little vaguer?
Regardless, it was mother’s milk to the frisky local tabloid, which piled on with this high-priced spread (special bonus Inexplicable Green Numbers!):

The Globe, for its part, featured this blandish piece in today’s Metro section.
Look for Boston GlobeSox owner John Henry to lob a neutron bomb at Boston.com. When the dust settles, he might want to consider these recommendations from the redoubtable Dan Kennedy. Just for starters.
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Uncategorized | Tagged: Boston Globe, Boston Globe Media Partners, Boston GlobeSox, Boston Herald, boston.com, Clux.com, Corey Gotlieb, Dan Kennedy, Dylan Byers, Hadas Gold, Hilary Sargent, John Boehner, John Henry, Media Nation, Michael R. Hoyt, Michael Sheehan, Politico, t-shirt, WGBHNews |
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Posted by Campaign Outsider
January 9, 2015
As you splendid readers no doubt know by now, our stately local broadsheet is dumping its (tabloid-size!) G section (tip o’ the pixel to the redoubtable Dan Kennedy’s Media Nation), to be replaced by a New! Improved! Living/Arts! section.
In other words, it’s all over but the touting.
From yesterday’s Globe:


Family – Stories – Food – Scene – Weekend – Life. Anything they left out?
Don’t say readers.
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Uncategorized | Tagged: Boston Globe, Dan Kennedy, G Section, Living/Arts section, Media Nation, stately local broadsheet |
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