As the hardreading staff has dutifully noted, the Boston Herald has resolutely refused to cover the Boston Globe’s Chernobylesque home delivery meltdown over the past three months.
The Boston Globe is cutting ties with the home delivery company whose problem-plagued takeover of service less than three months ago left thousands of angry customers in Greater Boston without newspapers.
Globe officials said Tuesday that ACI Media Group will soon no longer handle any of its routes. The Long Beach, Calif., company had retained part of the Globe’s business after the delivery debacle and after the newspaper’s decision to give many routes in the area to its previous vendor, Publishers Circulation Fulfillment Inc.
“Transition debacle” should be mother’s milk to the thirsty local tabloid, but . . . nothing.
As the hardworking staff at our kissing’ cousin Campaign Outsider has dutifully noted, Legal Sea Foods owner Roger Brokowitz – sorry, Berkowitz – is pretty much as tasteless as his menu when it comes to advertising his fish houses.
Exhibit Umpteen: The latest Legal Sea Foods ad campaign, which enjoyed some Boston Globe $ynergy on Tuesday, and featured this full-page ad in the $tately local broadsheet on Wednesday.
The ad in today’s edition of the Globe is downright dumb.
Even dopier are the campaign’s TV spots (see them here), which don’t even rise to the level of sophomoric.
Maybe it’s time for him to cast his net closer to home.
P.S. Unsurprisingly, the Legal ads have not run in the irony-deficient Boston Herald. Apparently, the readers of the thirsty local tabloid fail to #feelthejerk, er, berk.
As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.
Exhibit Umpteen, from today’s edition:
Copy close-up:
Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”
So once again the thirsty local tabloid goes without.
As the Carmine Hose continue their pitched battle with Tampa Bay for fourth place in the American League East, the team has launched Fan Appreciation Week for the season’s final seven games.
(Fan Appreciation, of course, means We Appreciate Any Fannies We Can Put in Fenway.)
So the Red Sox ran this ad in today’s Boston Globe:
First off, 1 final homestand? Is David Ortiz retiring? Or going elsewhere? Cause he sure doesn’t sound like it in this Peter Abraham wrap of yesterday’s dramatic win over the Blue Jays.
At 39, Ortiz is watching these final weeks of the season like a scout, hoping to see players who can form the core of a contending team before he retires.
Is the team trying to tell Ortiz something with this ad?
Regardless, the season’s final week, for those of you keeping score at home.
That’s a lot of appreciating, eh?
Then again, they probably don’t appreciate it at the Boston Herald, which once again struck out in the advertising department.
As you splendid readers no doubt already know, Massachusetts General Hospital has topped this year’s U.S. News and World Report rankings after being relegated to second place for the past two years.
Now that Mass General has been restored to its former glory, it’s all over but the touting. Joining in the celebration is this full-page ad in today’s Boston Globe.
Crosstown at the Boston Herald, no love from the Kraft Family. But the Herald did have this quarter-page ad exclusive.
Of course, the Herald is one of the sponsors, so the ad – like the concerts – is free.
Hey, can’t have everything. Or in the case of the thirsty local tabloid, much of anything.
Departing Boston Bruins bruiser Milan Lucic sent a farewell note to Hub hockey fans in today’s Boston Globe.
The Bruins traded Lucic to the Los Angeles Kings last month for backup goaltender Martin Jones, defensive prospect Colin Miller, and the 13th pick in the 2015 draft. According to this piece by Sebastian Noren of Today’s Slapshot, the Kings have big plans for Lucic.
From all the talk that we’ve heard and read since the trade took place, Lucic will join Anze Kopitar and Marian Gaborik on the top line for the Kings. Having a wrecking ball like Lucic (that also has a knack for scoring goals) next to a playmaker of Kopitar’s caliber and a sniper like Gaborik could be a recipe for success.
In his Globe ad, Lucic thanked multiple people for his success here.
But apparently the people of Boston don’t include the Herald’s readers. No ad for the thirsty local tabloid. Again.
It’s tough playing the game shorthanded this much, yeah?
After 19 years as president and CEO of the Greater Boston Chamber of Commerce, Paul Guzzi is stepping down. As a sort of parting gift, he ran this full-page ad in today’s Boston Herald.
Crosstown at the Boston Globe – no ad. Then again, why pay for what the Globe will provide for free. Bottom of today’s Business front:
Top of C2:
Guzzi is moving on the become board chairman at the Citi Performing Arts Center, where he’ll undoubtedly run many more ads in the stately local broadsheet than the thirsty local tabloid.
As the hardreading staff noted yesterday, the Boston Herald continues to be the wallflower at the local advertising dance.
Except today.
Lo and behold, occupying the entirety of page 9 was this ad, paid for by some outfit called the Coalition to Lower Energy Costs.
Curious as always, we hied ourselves to the group’s website, which says this about the coalition:
The Coalition to Lower Energy Costs is a non-profit Massachusetts association of individual consumers, labor unions, larger energy consumers and institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices. The coalition advocates for the new infrastructure we need to give all of us access to an adequate natural gas supply and lower our energy cost. This will require substantial new pipeline capacity, including one new pipeline from western Massachusetts to Dracut.
Huh. We kind of assumed some natural gas companies might be involved. They could, of course, be those “institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices” the website mentions. The About Us page doesn’t say.
But WMUR’s redoubtable John DiStaso doesin this piece.
Pro-gas pipeline group makes regional push with new TV ad
Coalition to Lower Energy cost has ties to Kinder Morgan energy firm
MANCHESTER, N.H. —A group with ties to the proponents of the Northeast Energy Direct pipeline, proposed by the Kinder Morgan energy company, has begun advertising on WMUR and other television stations in New England.
The Coalition to Lower Energy Costs has purchased time to air an ad 30 times over two weeks on the New Hampshire’s largest television station at a cost of more than $70,000.
Anthony Buxton, a Maine-based attorney who is a leader of the coalition and also represents Kinder Morgan in a Maine Public Utilities Commission proceeding, said plans call for the ad to air for a total of about three weeks on WMUR. He said it will also air on another New Hampshire television station, as well as two Maine stations and “several stations in Boston,” at a total cost of “several hundred thousand dollars.”
Here’s the spot:
So, mystery solved, yes? Well, no. Why run the print ad in the Herald but not the Boston Globe? Intrepid as ever, we’re sending an email to the coalition to ask.
Wanna know something else that’s strange? A different energy group – Nuclear Matters (you can read about them here) – ran this full-page ad 0n A11 in today’s Globe.
But that’s not the strange part. The strange part is the same ad ran on A13.
Huh? We’re sending them an email too.
P.S. The Nuclear Matters ad also ran in the Herald. Good day for the firsty local tabloid, eh?
Plainridge Park – the “first and only” (so far) casino in Massachusetts – opened yesterday in the aptly named town of Plainville. (And no, we didn’t know where Plainville is, either.)
But yes, the gambling hell (as Raymond Chandler would call it) did take out a full-page ad in yesterday’s Boston Globe to celebrate the big event.
But not, interestingly, in the Boston Herald.
Not to stereotype or anything, but if you’re trolling for slots parlor habitués, wouldn’t you bet on the free-spending readers of the thirsty local tabloid over the tight-fisted readers of the stingy local broadsheet?
less than three months ago left thousands of angry customers in Greater Boston without newspapers.
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