The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.
But until then . . .
The Sports section in today’s Boston Globe features this two-page spread.
With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.
While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.
Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.
None of which, however, does any good for the thirsty local tabloid.
For several years now, JetBlue Airways Corporation has had an interesting tagline attached to its logo.
Except not you, JetBlue pilots.
According to an Air Line Pilots Association press release, JetBlue has experienced five straight years of earnings growth, but its pilots have gone almost three years without a contract.
Through the first nine months of 2017, JetBlue has reported over $751 million in pretax profit (a 14.3 percent margin), bringing the total to more than $2.5 billion over the last two years since the pilots have been negotiating with the company. Meanwhile, the pilots are still without their first contract since unionizing in 2014, and without market-rate pay.
Consequently, the pilots have 1) filed for mediation from the National Mediation Board, and 2) started running this half-page newspaper ad – yesterday in the Boston Globe, today in the New York Times, but not at all in the Boston Herald.
At its website, the JetBlue pilots have a clever slogan and a count-up clock.
No doubt the thirsty local tabloid would settle for Ad Contract Above All.
EF Education First Breaks Ground on Third Building in Cambridge, Creating International Education Campus Along Charles River
CAMBRIDGE, MASSACHUSETTS (PRWEB) OCTOBER 02, 2017
Massachusetts Governor Charlie Baker and many Commonwealth and City of Cambridge leaders today joined EF Education First North America CEO Dr. Edward Hult to break ground on the company’s third new building in Cambridge’s North Point neighborhood, which will result in the creation of 300 new jobs, acres of new public parkland and recreational amenities, and a new permanent operations and maintenance facility for the MA Department of Conservation and Recreation (DCR).
The press release also notes this: “In 2014, the Massachusetts State Legislature unanimously passed special legislation allowing EF to acquire a 125,000-square-foot parcel of land owned by DCR and MassDOT for $20.4 million USD, which previously housed a temporary maintenance facility for DCR. The proceeds from the land sale will fund the construction of a permanent maintenance facility for DCR on one portion of the parcel, which represents an important unmet Big Dig mitigation obligation.”
Swell.
But wait, there’s more – this item ran in the Business section of today’s Globe, a sort of gift-with-purchase.
Interesting that the press release didn’t mention the $31 million state handout, but, hey, you can’t have everything.
Crosstown at the Boston Herald, however, they pretty much can’t have anything. Education First might love the DCR, but it doesn’t care a fig for the thirsty local tabloid, presumably on the assumption that Herald readers aren’t interested in language classes and overseas education trips.
Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.
There is, however, no One Boston Day ad in today’s Boston Herald.
During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.
And yet . . .
Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.
The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.
The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.
(To be fair graf goes here)
To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:
The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.
Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.
Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.
But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”
But today’s edition of the Herald does feature this full-page ad.
We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?
As the hardreading staff has previously noted, Boston BFF (Big Fat Fundsucker) General Electric has a penchant for running full-page ads in the Boston Globe but not the Boston Herald.
Exhibit Umpteen, from Monday’s $tately local broadsheet.
That’s a follow-up to this GE spot on Sunday night’s Academy Awards broadcast.
Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, died on February 20th, one week before her TV spotlight ran.
So good for GE to memorialize her in print.
But c’mon, GEniks – show some love for the thirsty local tabloid, yeah?
Wicked Nawsome™ sidebar: Could we please retire “wicked awesome” from the Bawston Lexicon? (See Adam Gaffin’s Wicked Good Guide to Boston English for details.) It’s wicked tiresome.
Then again, Friday’s Herald did feature this consolation ad.
Can the coveted Recycle RexAward be far behind for Howie Carr(toon)?
One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.
The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.
All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.
Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.
The not-so-special section features just four Pats-related ads, starting with this must-have.
There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.
Collect them all! Trade them with your friends!
And feel just a little bad for the thirsty local tabloid.
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It's Good to Live in a Two-Daily Town 