Once again, the thirsty local tabloid can’t get no love from the full-page-ad set.
Exhibit Umpteen: This Gatorade ad on page D12 of today’s Boston Globe.
Drive the Herald nuts graf:
So Gatorade has the back of serious athletes – and the Globe – but not the Herald.
Ouch.
Two-Daily Town Mortal Lock™
If the Patriots win tonight’s Super Bowl, tomorrow’s Globe will be awash in full-page congratulatory ads.
Tomorrow’s Herald will not.
Leave a Comment » | 
Uncategorized | Tagged: Boston Globe, Boston Herald, DisAdvantage, Gatorade, thirsty local tabloid, Two Daily Town Mortal Lock | 
Permalink
Posted by Campaign Outsider
Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.
Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.
Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.
Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.
And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.
Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.
Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.
Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.
No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.
But here’s where it gets interesting:
Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.
Close-up for the copy-impaired:
The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.
Bad form, Mr. GlobeSox. Bad form.
Leave a Comment » | Uncategorized | Tagged: Aria Trattoria, Big Papi, Boston GlobeSox, Catholic Memorial High School, Central Auto Team, David Ortiz, Dunkin' Donuts, Farewell to Big Arms, Fenway Swan Song, Granite City, Herb Chambers, Isabella Stewart Gardner Museum, Miltons, Modell's Sporting Goods, Mohegan Sun, New Balance, Papipalooza, Parker Professional Driving School, Sleepy's, Sullivan Tire, The Hamilton Collection, thirsty local tabloid, University of Massachusetts, Xfinity | Permalink
Posted by Campaign Outsider
From our Late to the After Party desk
As always, this year’s Emmy Awards spawned all kinds of self-congradulatory ads touting the number of wins various networks garnered.
And one of them actually landed in Sunday’s Boston Globe.
But not, alas, in the Boston Herald.
C’mon, FXniks: Show the thirsty local tabloid some love, eh? ‘Cause they’re certainly feeling The Strain on Fargo (!) $treet.
(As for the Herald’s editorial content, if you were to recommend Anger Management, it would be Justified.)
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Emmy Awards, Fargo, FX, HBO, Netflix, The Strain, thirsty local tabloid | Permalink
Posted by Campaign Outsider
As our kissin’ cousins at Campaign Outsider have noted, virtually every ad campaign for Legal Sea Foods over the past several years has been equal parts puerile and unfunny. But the current Berkowitz for President effort stands out for its excessively bad taste.
Back in March, there was this ad that drew protests from numerous quarters.
Last week the big guffaws came from the size of Donald Trump’s hands. Now comes this full-page ad in today’s Boston dailies.
Note that once again the Boston Herald has marked this “Advertisement,” and once again the Globe has not. Who ever imagined the thirsty local tabloid would be more fastidious than the $tately local broadsheet?
Regardless, Roger Berkowitz is getting hustled by his fancy-pants New York ad agency, DeVito/Verdi. In this case, he’s the fish.
Leave a Comment » | Uncategorized | Tagged: #feeltheberk, #feelthejerk, $tately local broadsheet, Boston Globe, Boston Globe $ynergy, Boston Herald, Campaign Outsider, DeVito/Verdi, Hillary Clinton, Latino Rebels, Legal Sea Foods, piece of carp, Roger Berkowitz, thirsty local tabloid | Permalink
Posted by Campaign Outsider
As the hardreading staff has noted, ever since Roger Berkowitz hired New York ad agency DeVito/Verdi, Legal Sea Food’s advertising has largely been in bad taste – a little bit flashy, a little bit trashy. (Our kissin’ cousins at Campaign Outsider have noted the same.)
Back in March DeVito came up with the breakthrough concept of having Berkowitz run for president, employing the theme Feel the Berk. (Sure, lots of ads have featured fake political campaigns, but none of them involved Berkowitz.)
Representative samples:
Today came the latest installment, which ran in both Boston dailies.
Interestingly, the Herald ad (above) is labeled “Advertisement” – four times – while the Globe version is unlabeled. That says something about either the Herald editors or the paper’s readers. Or, possibly, both.
Regardless, one more piece of carp from the local fish house chain.
4 Comments | Uncategorized | Tagged: #feeltheberk, #feelthejerk, $tately local broadsheet, Boston Globe, Boston Globe $ynergy, Boston Herald, Campaign Outsider, DeVito/Verdi, Legal Sea Foods, piece of carp, Roger Berkowitz, thirsty local tabloid | Permalink
Posted by Campaign Outsider
From our bottomless Local Dailies DisADvantage desk
As the hardreading staff has noted, when General Electric decided to move its corporate headquarters to Boston last April, GE celebrated its migration with this full-page ad in the Boston Globe.
But, as we also noted, GE ignored the Boston Herald.
The [ad’s] small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”
But, apparently, not proud enough to run its ad in the Boston Herald.
Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?
Since then GE – totally ignoring us – has run a series of full-page ads in the Globe but not the Herald, such as this one in May:
And, in yesterday’s Globe, yet another full-page suck-up.
We’ll say it again:
Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?
1 Comment | Uncategorized | Tagged: Boston Business Journal, Boston Globe, Boston headquarters, Boston Herald, Boston Public Schools, GE, GE Brilliant Career Labs, General Electric, Local Dailies DisADvantage, tax breaks, thirsty local tabloid | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
Once again, the thirsty local tabloid gets no love from the full-page-ad set.
Today’s Boston Globe features this costly advertisement from the Massachusetts chapter of AARP.
But nothing in the Boston Herald.
Hey, AARPniks: Old people read the Herald too! (We should know – we’re one of them.)
Leave a Comment » | Uncategorized | Tagged: AARP, AARP of Massachusetts, AARPniks, Boston Globe, Boston Herald, Elizabeth Warren, Local Dailies DisADvantage, retirement savings loophole, Steven Lynch, thirsty local tabloid, U.S. Department of Labor | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.
As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.
First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)
Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.
(To be fair graf goes here)
To be fair, yesterday’s Herald did feature this full-page bank ad.
As well as this half-page Massachusetts tax amnesty ad.
Neither of which ran in yesterday’s Globe.
Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.
Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.
So who’s really at a disadvantage, eh?
3 Comments | Uncategorized | Tagged: Bob Rivers, Boston Ad Club, Boston Business Journal, Boston Globe, Boston Herald, Dan Kennedy, Eastern Bank, Emerson College, GE, Get Everything, Lee Pelton, Local Dailies DisADvantage, MA Tax Amnesty, Media Nation, Morrissey Boulevard, Needham Bank, Rosoff Awards, thirsty local tabloid | Permalink
Posted by Campaign Outsider
Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.
You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.
Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:
Note the Total Paid Distribution: 60,212. And that was on a Friday.
So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.
But apparently NESN has all the viewers it needs.
So nothing for the thirsty local tabloid.
That’s just sad, with a capital A-D.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, flimsy local tabloid, Home Opener, NESN, Sunday circulation, thirsty local tabloid, weekday circulation | Permalink
Posted by Campaign Outsider
From our Local Dailies DisADvantage desk
The much-heralded arrival of GE headquarters in Boston has been all about the money, and today’s headlines are no different. From the Boston Business Journal:
GE to donate tens of millions to Boston schools, health care centers
General Electric committed Monday to donating $50 million over the next five years to Boston public schools, workforce training programs and local health care centers, ahead of an event this afternoon with politicians and business leaders welcoming the global conglomerate to the city.
The company’s foundation (NYSE: GE) will give $25 million to Boston Public Schools for computer science courses, classes to prepare students to enter college and the workforce, and the creation of a program called GE Brilliant Career Labs that gives students access to manufacturing technology and software.
Another $15 million will go toward training workers at 22 community health centers around Greater Boston in the areas of technology, leadership and specialty care, while GE will reserve $10 million for programs for “diverse students,” including training and externships for students in Lynn, Fall River and other cities and towns outside of the Boston metro area.
Not to mention tens of thousands of dollars for this full-page ad in today’s edition of the Boston Globe.
The small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”
But, apparently, not proud enough to run its ad in the Boston Herald.
Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?
1 Comment | Uncategorized | Tagged: Boston Business Journal, Boston Globe, Boston headquarters, Boston Herald, Boston Public Schools, GE, GE Brilliant Career Labs, General Electric, Local Dailies DisADvantage, tax breaks, thirsty local tabloid | Permalink
Posted by Campaign Outsider
It's Good to Live in a Two-Daily Town 